How to Hack Your Way
to New Customers
by Laura Bârlădeanu
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Understand what works to the
finest detail and then scale it.
The Content Success Formula
In depth analysis on content to find the winning formula for leads, links, social shares and more.
Word count vs. organic search traffic
Do long blog posts generate more traffic? Long article titles vs. Twitter shares? Patterns in the topics vs. the leads that they generated? Are there specific words that could be added in order to increase traffic?
Content Lead Optimisation
The majority of leads come from a very small area of the web where your content is posted.
Take high traffic blog posts with low conversion
and reoptimise them to increase the distribution
of lead generation
Identify blog posts with existing traffic
Find the main keywords each article ranks for
Create a specific call to action
specific to the keyword
Track the increase in conversion rate
Influencer Content Teams
Leverage the communities of influencers within your industry to scale community engagement, lead generation and organic search traffic.
Identify influencers within your niche
Qualify them against a set of criteria
Find people who are active within the space
where you want to promote your content
Do they run their own blog?, inbound.org
Find their email addresses, buzzstream.com
Align them to your content strategy
Create and amplify your content
Matthew Barby - Head of SEO
& Growth, HubSpot