Visual Literacy

1. Representation

1.1. Mimesis

1.2. Social construction theory

1.2.1. Icon

1.2.1.1. EXAMPLES - Mother and child, Tiananmen Square

1.3. Convention (code)

1.3.1. Photograph ( Machine objectivity)

1.3.1.1. Myth of photographic truth

2. Connotation/ Denotation

3. Construction of space

3.1. Perspective

3.2. Haze

3.3. Stereopsis

3.4. Fusion

3.4.1. Normal

3.4.2. Crossed

3.4.3. Divergent

3.5. Luminance

3.6. Center surround

3.7. Occlusion

3.8. Pattern matching/ Misfusion

4. Kuleshov effect

4.1. Ex: HAL's "death" in 2001 - A Space Odyssey

5. Rhetoric of the Image

5.1. Semiotics

5.1.1. Sign

5.1.1.1. Signifier

5.1.1.1.1. Connotators

5.1.1.1.2. Denotators

5.1.1.1.3. Polysemous

5.1.1.2. Signified

5.1.2. Myth

5.1.2.1. Linguistics systems

5.2. Lexia

5.3. Message

5.3.1. Iconic

5.3.2. Linguistic

5.3.2.1. Anchorage

5.3.2.2. Relay

6. Lexia

6.1. Idiolect

6.1.1. Ideology