ITV 2 - Channel Broadcasting Information

1. Why Choose ITV2?

1.1. ITV 2 attract a very wide audience, with 17.1 million in the UK watching shows on ITV 2, and 4.9 million of these being aged between 16 to 34. This encompasses the age range that I would like to target, and this shows that young adults within this age range do watch ITV 2.

2. Type of Broadcaster:

2.1. ITV is a commercial broadcaster, so the channel is funded by advertisements. As a result, the public do not pay a license fee for it.

3. Channel Ethos:

3.1. According to the ITV website, "ITV is the home of high quality, popular television from the biggest entertainment events, to original drama, soaps, sport, factual series and independent news, both national, and regional." ITV 2 is one of these channels, dedicating itself to the entertainment of young people.