Cash Profits

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Cash Profits by Mind Map: Cash Profits

1. Costs of Public Relations/New Users

2. Revenues

2.1. 1.1 Application Fee Rev

2.1.1. # of New Users

2.1.2. Application Fee/Users

2.2. 1.2 Annual Subscription Fee Rev

2.2.1. Average Members/Yr

2.2.2. Fees/Active Members

2.3. 1.3 Revenues from Mileage Charge

2.3.1. # of Mileage

2.3.1.1. # of miles/trips

2.3.1.2. # of Trips

2.3.1.2.1. Trips/Users

2.3.1.2.2. Avg # of Users

2.3.2. Charge/mileage

2.4. 1.4 Revenues from Hourly Charge

2.4.1. # of Hours

2.4.1.1. # of Hours/Trips

2.4.1.2. # of Trips

2.4.1.2.1. # of Trips/Users

2.4.1.2.2. Avg # of Users

2.4.2. Revenues/hours

2.4.2.1. # of Hours

2.4.2.1.1. Avg # of Users

2.4.2.1.2. Hours/avg # of Users

2.4.2.2. charge/hour

2.5. 1.5 Revenue From Security Deposits

2.5.1. Security Deposits

2.5.1.1. # of New Users

2.5.1.2. Security Deposits/Users

2.5.2. % of Security Deposits Not Returned

2.6. 1.6 Interest Income on Security Deposits

2.6.1. Security Deposits

2.6.1.1. # of New Users

2.6.1.2. Security Deposits/Users

2.6.2. Interest rate

3. Costs

3.1. 2.1 Costs of Goods Sold

3.1.1. Leasing Costs

3.1.1.1. Leasing Costs/Car

3.1.1.2. Avg # of Cars

3.1.2. Insurance Costs

3.1.2.1. Insurance rate/car

3.1.2.2. # of Cars

3.1.3. Fuel Costs

3.1.3.1. Avg Fuel Costs/mile

3.1.3.2. # of miles

3.1.4. Maintenance Costs

3.1.4.1. Avg maintenance costs/car

3.1.4.2. # of Cars

3.1.5. Access Equipment

3.1.5.1. Costs/Car

3.1.6. # of Cars

3.1.7. Parking

3.1.7.1. parking cost/Car

3.1.7.2. # of Cars

3.2. 2.2 Marketing/Advertising

3.2.1. # of New Users

3.2.2. Marketing Spend/New Users

3.2.2.1. Cost of Postcards/New Users

3.2.2.2. Other Marketing Costs/New Users

3.3. Payroll

3.3.1. # of Cars

3.3.2. Wages/Car

3.3.2.1. Employees/Car

3.3.2.2. Wage/Employee

3.4. 2.4 Reservation System

3.4.1. Development Costs

3.4.2. Implementation Costs

3.4.2.1. Maintenance Costs

3.5. 2.5 Office Space

3.5.1. # Square Footage/Employee

3.5.2. Price/SF

3.5.3. # of Employees

3.6. 2.6 Other Fixed Costs

3.6.1. Corporate Insurance

3.6.2. Telephone

3.6.3. Background Checks

3.6.3.1. Costs/Person

3.6.3.2. Avg # of New Members