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Rocket clouds
Internet by Mind Map: Internet

1. Shape the process of thought

1.1. less capacity of concentration

1.2. less capacity of contemplation

1.3. struggle to focus on long pieces of writing

1.4. more skimming than reading in depth

1.5. decoding information rather than interpreting texts

1.6. The psychological point of view

1.6.1. Great malleability of brain independently of the age

1.6.1.1. Changing the way we read and think (University College London)

2. Information through the web

2.1. a swiftly moving stream of particles

2.2. efficiency and immediacy above all else when reading

3. Google

3.1. It's mission is to organize the worlds information and make it universally accessible and useful

3.2. Information is a kind of commodity, a utilitarian resource, that can be mined and processed with industrial efficiency

3.3. The ultimate search engine is something as smart as people, or smarter

3.4. The last thing these companies want is to encourage leisure reading or slow, concentrated thought

3.4.1. It is in their economic interest to drive us to distraction