Web Strategy Audit

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Web Strategy Audit by Mind Map: Web Strategy Audit

1. SEO

1.1. Keyword Research

1.1.1. Tools

1.1.1.1. Google Keyword Tools

1.1.1.1.1. Internal

1.1.1.1.2. External

1.1.1.2. Keyword Discovery

1.1.1.3. Market Samurai

1.1.1.4. Wordstream

1.2. Content

1.2.1. Text Analysis

1.2.1.1. Tags

1.2.1.2. Keyword URLs

1.2.1.3. Link Text

1.2.1.4. Titles

1.2.1.5. Header Tags

1.2.2. Duplicate Content

1.2.2.1. inUrl

1.2.2.2. inTitle

1.2.2.3. canonical version

1.2.3. Sitemaps

1.2.4. Internal Links

1.2.5. robots.txt

1.2.6. Image ALT tags

1.2.7. External Links

1.3. Authority

1.3.1. GeoTargeting

1.3.1.1. Hosting

1.3.2. Redirects

1.3.2.1. http vs www

1.3.3. Backlink Analysis

1.3.3.1. Link Quality

1.3.3.2. Link Text

1.3.3.3. Link Location

1.3.3.4. Rate of Inbound Links

1.3.4. Domain Age

1.3.5. Page Rank

1.4. Webmaster Tools

1.4.1. Google

1.4.2. Bing

1.5. Code Quality

1.5.1. HTML

1.5.2. CSS

2. Visibility

2.1. Search Engines

2.1.1. Rankings

2.1.1.1. Yahoo

2.1.1.2. Google

2.1.1.3. Bing

2.1.1.4. Target Keywords

2.1.1.5. Brand Terms

2.1.2. Indexed Pages

2.1.2.1. Google

2.1.3. Local Search

2.2. Social Media

2.3. Accessibilty

2.3.1. Mobile

2.3.2. Desktop

2.3.3. iPad

2.3.4. Cross Browser

3. Online Advertising

4. Social Media

4.1. Images

4.1.1. Flickr

4.1.2. Website Tagging

4.2. Twitter

4.2.1. Sentiment Analysis

4.2.2. Real Time Search

4.2.3. Tools

4.2.3.1. Hootsuite

4.2.3.2. Trendr

4.2.3.3. Tweetdeck

4.2.3.4. Twitter Lists

4.3. Bookmarking

4.3.1. Delicious

4.3.2. Digg

4.3.3. StumbleUpon

4.3.4. Yahoo Buzz

4.3.5. Mixx

4.4. Facebook

4.5. LinkedIn

4.6. Video

4.6.1. youTube

4.6.2. Optimisation

4.7. Blog

4.7.1. CMS

4.7.1.1. Wordpress

4.7.1.2. Joomla

4.7.1.3. Drupal

4.7.2. Content Strategy

4.7.2.1. Calendar

4.7.2.2. Authors

4.7.2.3. Syndication

4.7.2.3.1. Community Blogs

4.7.2.3.2. RSS

4.7.2.3.3. Feedburner

4.7.2.3.4. Social Media Distribution

4.8. Slideshare

5. Email Marketing

5.1. Standards Compliance

5.1.1. No Spam Policy (IDA)

5.1.2. HTML emails

5.2. Tracking

5.2.1. Click Thru Rates

5.2.2. Open Rates

5.2.3. Heatmaps

5.2.4. Campaign Tracking

5.3. List and Subscriber Management

5.3.1. Unsubscribe

5.3.2. Sign up Form

6. Analytics

6.1. Google Analytics

6.2. Conversion Funnel

6.3. A/B Testing

7. Usability

8. Promotions

8.1. Webinars

8.2. Virtual Tours

8.3. Useful Content

8.3.1. Local Content

8.4. Landing Page Optimisations