Business Plan

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Business Plan by Mind Map: Business Plan

1. Premium Content

1.1. Creation of Hybrid App

1.1.1. $10,000/version

1.1.2. Cost per pack? To decide

1.1.3. Timeline 2-3 months for beta

1.2. Recipe Book

1.2.1. Marshall Cavendish

1.2.2. Majority / Others

2. Marketplace (online marketplace) with OPTIONAL application

2.1. Online Retail (Hipvan)

2.1.1. Self managed inventory

2.1.1.1. Need a warehouse

2.1.1.2. Consignment? Drop shipping?

2.1.2. Delivery? Stock?

2.1.2.1. Partnership with Courier

2.1.3. Curated Market

2.1.3.1. Atas

2.1.3.2. High end shopping

2.1.4. $5000

2.2. Online Retail (Lazada)

2.2.1. Seller Managed Inventory

2.2.2. Delivery & stock

2.2.2.1. Partnership with courier

2.2.3. Bazaar style

2.2.3.1. Offers + Promotion Model

2.2.3.1.1. Will it dilute our image? (concern)

2.2.3.1.2. Curated (admin approval) - to be on/off

2.2.3.2. Charge a % of money earned

2.2.3.2.1. MeatMen carry the money

2.2.3.2.2. Payment to seller every? 2 weeks?

2.2.4. $8000

2.3. Curated Food Stuff

2.3.1. Partner with curated food producers

2.3.1.1. Source out food producers (e.g. kuhlbarra)

2.3.2. Delivery / Order execution

2.3.2.1. Partner to do delivery?

2.3.2.2. Need to sort out mechanics

2.3.3. $ matters, to be confirmed

2.4. Ready to cook meals

2.4.1. Advantage of leveraging on videos

2.4.2. Packaged sets for consumers to cook based on our content

2.4.3. Subscription model like blue apron? Lower cost and popular model.

2.4.4. $4000

2.5. Membership Level (5 tier)

2.5.1. Allow user to post their recipes

2.5.1.1. Offers/promo based on how much u are active on site

2.5.2. Hunt for Video personality profiles

2.5.2.1. Umbrella of MeatMen

2.5.2.2. Similar to Jamie's Foodtube

2.5.3. Additional Forum on top of Marketplace platform

3. Data Mining

3.1. Harvesting from Social Media

3.1.1. Project specifications

3.1.2. End User requirements

3.1.3. Action points sign-off

3.2. Data mine pixel in website

3.2.1. Define actions as necessary

3.3. Others? Need more info

4. Sponsorship

4.1. Budget

4.1.1. Materials

4.1.2. Personel

4.1.3. Services

4.1.4. Duration

4.2. Delivery Timeline

4.3. Requirements

5. Ad Revenue

5.1. Youtube Ads

5.1.1. Dependencies

5.1.2. Milestones

5.2. Ad Platforms

5.2.1. Schedule

5.2.2. Budget

6. Costs

6.1. Online Marketplace: $8000

6.2. Mobile App: $20000 (believe can be lower)