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Jeroen Maas by Mind Map: Jeroen Maas
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Jeroen Maas

#SLSS Jeroen Maas, Athena Institute - http://ht.ly/2xJZW introducing Strategic thinking and advertising Master MPA http://ht.ly/2xK3A

Strategic Thinking

SWOT

Intern, Strength, Weakness, Possible questions, Internal analysis, What is so special?, What is already going well, What's the added value?, On what aspects can we always count, What if it were there already?, What neeeds to be improved?, What would need improvement?, What is strong/weak in our team?, etc.

Extern, Opportunity, Threat, Questions, DEPEST-analyse, Demographical, Ecological, Political, Economical, Social, Technological, Internal Competition - Vijfkrachtenmodel (Dutch) -toetreding/uittreding barriere, Dreiging toetreders, Macht afnemers, verkrijgbaarheid complementen, substituten, interne concurrentie op de markt, macht leveranciers

Confrontationmatrix

Priorities

Strategies for priorities

Analysis

Planning

Design

Group process

Take different perspectives to your ideas, Be the "Nightmare competitor", Policy maker, Funder, Patient, Colleague

Avoid Group think, Listen to your peers

Before starting a SWOT analysis

Define concept/service/product as clear as possible

Q & A

Not minuted