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Jeroen Maas by Mind Map: Jeroen Maas

1. #SLSS Jeroen Maas, Athena Institute - http://ht.ly/2xJZW introducing Strategic thinking and advertising Master MPA http://ht.ly/2xK3A

2. Strategic Thinking

2.1. SWOT

2.1.1. Intern

2.1.1.1. Strength

2.1.1.2. Weakness

2.1.1.3. Possible questions

2.1.1.3.1. Internal analysis

2.1.2. Extern

2.1.2.1. Opportunity

2.1.2.2. Threat

2.1.2.3. Questions

2.1.2.3.1. DEPEST-analyse

2.1.2.3.2. Internal Competition - Vijfkrachtenmodel (Dutch) -toetreding/uittreding barriere

2.2. Confrontationmatrix

2.3. Priorities

2.4. Strategies for priorities

2.4.1. Design

2.4.2. Analysis

2.4.3. Planning

2.5. Group process

2.5.1. Take different perspectives to your ideas

2.5.1.1. Be the "Nightmare competitor"

2.5.1.2. Policy maker

2.5.1.3. Funder

2.5.1.4. Patient

2.5.1.5. Colleague

2.5.2. Avoid Group think

2.5.2.1. Listen to your peers

3. Before starting a SWOT analysis

3.1. Define concept/service/product as clear as possible

4. Q & A

4.1. Not minuted