Jeroen Maas
저자: Paul de Roos
1. #SLSS Jeroen Maas, Athena Institute - http://ht.ly/2xJZW introducing Strategic thinking and advertising Master MPA http://ht.ly/2xK3A
2. Q & A
2.1. Not minuted
3. Strategic Thinking
3.1. SWOT
3.1.1. Intern
3.1.1.1. Strength
3.1.1.2. Weakness
3.1.1.3. Possible questions
3.1.1.3.1. Internal analysis
3.1.2. Extern
3.1.2.1. Opportunity
3.1.2.2. Threat
3.1.2.3. Questions
3.1.2.3.1. DEPEST-analyse
3.1.2.3.2. Internal Competition - Vijfkrachtenmodel (Dutch) -toetreding/uittreding barriere
3.2. Confrontationmatrix
3.3. Priorities
3.4. Strategies for priorities
3.4.1. Analysis
3.4.2. Planning
3.4.3. Design
3.5. Group process
3.5.1. Take different perspectives to your ideas
3.5.1.1. Be the "Nightmare competitor"
3.5.1.2. Policy maker
3.5.1.3. Funder
3.5.1.4. Patient
3.5.1.5. Colleague
3.5.2. Avoid Group think
3.5.2.1. Listen to your peers