Content November
by steve driskill
1. Drip Emails
1.1. New Lead 1-7
1.2. Dea/Closed Lost 90, 120, 360
2. Current Progress
2.1. V3 Content
2.2. Blog
2.3. Newsletter
3. Whitepapers/Ebook: Valuable Info to Prove Expertise
3.1. Team Effort: Design, Dev, Marketing
3.2. Title: "The Right Stuff"
3.3. Subtitle: "What it takes to design, build and market a successful mobile app"
3.4. Speaks to Personas: Entrepreneur & Marketing Manager
3.5. Limitations: NDAs, Confidentiality
3.6. Outline
3.6.1. Prologue: Who what when where and why we wrote this book
3.6.2. Successful Apps Dissected
3.6.2.1. Monetization
3.6.2.1.1. Ad Supported
3.6.2.1.2. Premium
3.6.2.1.3. Freemium
3.6.2.1.4. In App Purchases
3.6.2.2. UI/UX: Bill/Design Team
3.6.2.2.1. UI/UX Explained
3.6.2.2.2. Style Guide
3.6.2.2.3. Explain User Experience w App
3.6.2.2.4. Our Prototype?
3.6.2.2.5. Hours/Pricing Estimation?
3.6.2.3. Backend Development
3.6.2.3.1. User Stories
3.6.2.3.2. Version Progression
3.6.2.3.3. Behind the Scenes Tech: Apis. Integrations, Etc
3.6.2.3.4. What would it take to develop?
3.6.2.4. Marketing
3.6.2.4.1. How Did They?
3.6.2.4.2. What else they could've done?
3.6.3. Unified vision, unified voice