The Trouble with Strategy

1. one-off errors

2. Three Types of Strategy

2.1. GOOD

2.1.1. solid choices

2.1.2. effective implementation

2.2. BAD

2.2.1. expanding not work

2.2.1.1. Daimler-Benz. eBay.

2.2.2. pursuit wrong policy

2.2.2.1. Starbucks leads profit fall

2.2.3. short of skilled/experienced people

2.2.3.1. RWE Energie

2.3. UGLY

2.3.1. systematic idiocy

2.3.1.1. swissair

2.3.2. scale and public visibility

2.3.3. corporation/poor leadership

3. strategic management

3.1. choosing the right competitive position

3.2. selecting

3.3. steering

3.4. look further ahead next

4. benefits for all

4.1. customers

4.2. companies

4.3. society

4.4. enviornment