Tom Preston-Werner is a crackerjack developer, accomplished essayist, maker of Gravatar and one-half of the original founding team of GitHub. Tom is Schnitzelconf-fabulous because: He turned down (big) easy money to work on his dream — then worked his tail off to make that gamble pay.
What is our most precious resource?, money?, power?, fame?, TIME!, the one thing we have, that we can't get more of
How do you go from the cubicle to the cool space?, To bring developers closer together = beer and whiskey, Actual mission statement, minus the beer and whiskey. ;), Old days, capital, relationships, Today, A MacBook Pro, You don't need a lot of money to go something started, Have something of value, people will pay for it, You want to make $100,000/ year, $8,333/month, SUBSCRIPTION!!!, $12/month, 350 subscriptions/month, $25/month, 115 subscriptions/month, $50/month, 25 subscriptions/month, Be Viral, getting people to come to your site, build something awesome, show this to their friends, The flickr effect, make something people want to tell you about, Build Community, get people involved with each other, let them create value with each other, build community tools on top of your product, jobs, for example
GitHub, 371,000 users, 1,141,00 repos
Make money, Make distinctions between individual and business plans, "I am a corporation, I must buy corporate licensing.", cater with plan names, Once community is large enough, make a job board, Find a cofounder, don't make stupid decisions, a sounding board is needed, go to user groups, Drink Beer afterwards, It's only when you start drinking, is when you can find out who you can work with.
Innovate, The beginning of a feature or something new, The road less travelled, Identify this road, and go down this one instead, Don't be satisfied with the status quo, write down a list of everything that you find stupid, innovation tool/shopping list
Execute, Innovation dies or flourishes here, when done well, it's a transformative experience, care about your features, users will feel the same thing, you know you have it right when someone says, well of course it looks like that, how could it every be implemented in any other way?
Iterate, Never kickback, as soon as one thing is finished, start another thing, create, refine, re-execute, Ship it squirrel, keep executing, this is awesome!, i want to see this in reality, be a perfectionist, but don't
Hire the Best and Treat them like Kings, don't ever hire someone who isn't the best, your company is not your website, it's your people, Pay them well, they don't need to be focused on money, but rather on the company
Never "Work" Again, Once you love what you do, it's no longer work, Spend your time doing something that you love
How has your pricing changed over time?, Beginning pricing was quite difficult, Sideproject = i'll do it for free, I made nothing but misery, listen to the community feedback, make upgrades easy and easy to understand, they all want X feature, and are willing to pay more $$ for it.
Time Machine advice to younger you?, take chances, put stuff out there, the best way to have good ideas is to have a lot of ideas., don't be so cautious