Marketing Prototype

1. Future Projections

1.1. Sales Projections

1.2. Future Product Plans

1.2.1. Reiterations

1.2.2. Trial System

1.2.3. Shoe 2.0

1.2.3.1. more designs

1.2.3.2. more biometrics

2. Differentiation

2.1. Competitive edge

2.1.1. first in market

2.1.2. New item

2.1.3. convenience

2.2. Ease of use

2.3. Stylish designs

3. Alliances in the product

3.1. Work with Designers

3.1.1. Nike

3.2. Working with doctors

3.2.1. Walking data

3.2.2. Biometric Data

4. Triple Bottom Line

4.1. Enviro friendly

4.2. Donation to youths in 3rd world countries

4.3. Help support walk-a-thons and marathons with free shoes

5. Target Audience

5.1. Execs

5.2. Manufactures

5.3. Retailers

5.4. Consumers

6. Presentation Medium

6.1. Prezi

6.2. Powerpoint

7. Source of Profit

7.1. Selling Data

7.2. Selling Product

7.3. App Microtransactions

8. Evaluation

8.1. research

8.2. marketing and strategy

8.3. prep

9. EDI

9.1. Online Site

9.2. App

9.2.1. biometrics

9.2.1.1. can be sent to doctors

9.2.2. Style Selection

9.2.3. functional Selection