Universal Travel App

1. Triple Bottom Line

1.1. This is socially beneficial. Makes public transportation easier

1.2. The government will get a 5% profit share

1.3. No natural resource is used for this application. It is enviromentlly friendly

2. How to Market?

2.1. Since this is dealing with transportation which is a government run business, it will be marketed on government websites and municipal or government run transportation social media accounts. Ex: HSR twitter, city of Hamilton twitter account

3. Alliences

3.1. This can only be allianced with the government since this is dealing with public transportation

4. Delivery

4.1. Cost Structure

4.1.1. Using the app will allow for a 20% decrease on the original price of what transportation service you are using

5. Atosh Hersi & Gurpreet Punj

6. Differentiation

6.1. This is the only application that allows you to scan your credit card to pay for public transportation

7. Concept

7.1. An app that gives you the capability to use a credit card for travel

7.2. This application can be used on smart phones, smart watches, and tablets

7.3. This can also be used as identification for airlines so you can go on your flight without having to bring your plane ticket.

7.4. Different types of transportation that the app works with: Train, bus, taxi, Uber, airplane, ferry, cruise ship, etc

8. Target Audiene

8.1. Anyone who uses public transportation like public bus, taxi, uber, etc

8.2. Anyone who uses air travel

8.3. Anyone who would rather uses plastic to pay for transportation