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Tamás Locher by Mind Map: Tamás Locher
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Tamás Locher

TamásLocherisco-founderof This internet plat- form represents a fundamental change in the fashion industry. Designers can create their own fashion labels on, where they focus on the design – the platform takes over the management of it.

A fundamental Change of Fashion Industry

In his lecture Tamás Locher explains the fashion industry and points out alternatives to traditional business models in this industry.

Let's change the fashion industry

Fashion allows you to express who you are

who you REALLY are

What you are inspired by

600 billion euro industry worldwide

Trend Building

Always starts with one person

Comes back to the market streamlined

The industry waters it down

Trend Hunting

Mass Production

Mass Distribution

Mass Marketing


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You have to sell massive quantities before a producer will want to work with you

Fashion is like a bank

Developers will give real estate to fashion stores, they bring in shoppers

Designers ->

Marketing, Money, Fabric, logistics, research, quality control, consumer

Designers- >

Internet, Consumer