1. Alliance
1.1. Partners
1.1.1. MADD
1.1.2. Major Car Manufacturers (GM. Cammy, etc)
1.2. Cooperation with Other Institution
1.2.1. Government Grants
1.2.2. Mandatory Law
2. Differentiation
2.1. Why am I unique?
2.1.1. Impossible to bypass
2.2. Effectiveness?
2.2.1. Effective at elimating intoxicated driving
3. E-Commerce
3.1. What I will share?
3.1.1. Share non private user information
3.1.2. Share road stats
3.2. 5 W's
3.2.1. When
3.2.2. What
3.2.3. Where
3.2.4. Why
3.2.5. Who
4. Impact of Triple Bottom Line
4.1. People
4.1.1. Reduces cost required for road service
4.1.2. Elminate any intoxicated driving
4.2. Profit
4.3. Planet
4.3.1. Reduce waste from accidents
5. Research
5.1. Site Sources
5.1.1. http://madd.ca/pages/
5.2. Comparing other ideas
6. P.E.P.
6.1. Professionalism
6.2. Enthusiasm
6.3. Presentation
7. Dilvery & Cost Structure
7.1. delivery system
7.1.1. Manufacturing at companies expenses and deliver to buyers
7.2. marketing stratedgy
7.2.1. Cost Efficiency
7.2.1.1. Independent Manufacturing selling at wholesale value
7.2.1.2. Grants will reduce costs
8. Marketing Groups
8.1. Consumers
8.1.1. People that can afford a car
8.2. Suppliers
8.2.1. Car Manufacturers
8.2.2. Car Dealership
9. Demo
10. Visualization of Product
10.1. How each marketing group is affected.
10.1.1. Consumers will need to drive normally
10.1.2. The manufactures will have to buy AISS