Marketing Presentation

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Marketing Presentation by Mind Map: Marketing Presentation

1. Prior prototype

1.1. Holographic computer

2. Two different customers

2.1. Businesses

2.2. Average consumer

3. Cost structure

3.1. Licensing fee for commercial use

3.2. Purchase individual units/in bulk

4. Delivery

4.1. Retail stores

4.2. Online distribution

5. Differentiation

5.1. Why my product/service

5.1.1. New level of immersion

5.2. Value back to the customer

5.2.1. Revolutionary all-in-one device with a new way to interact with media

6. E-business

6.1. Sell through online distributors (eg. Amazon)

6.2. Host website to sell product

6.3. Advertisements (eg. Youtube, Google, Facebook, etc.)

7. Research

7.1. Licence holographic technology, like Sony with blu-ray

8. Applied marketing and strategy

9. Analysis and preparation

10. Triple bottom line

10.1. Profit

10.1.1. First product of it's kind on the market = dominance of hologram market

10.2. People

10.2.1. Opportunity to learn certain topics more effectively without equipment (eg. Doctors-in-training)

10.3. Planet

10.3.1. No physical screen = less hardware = less waste

11. PEP

12. Present value chain

12.1. Computers, smart phones, TV's

12.1.1. Confined to 2-dimensions

12.2. Virtual Reality

12.2.1. Impractical & cumbersome

13. Alliances

13.1. Microsoft

13.1.1. Manufacturing & distribution

13.2. Samsung

13.2.1. Work together to develop portablr holographic projectors

14. 80% Visual