Marketing Presentation - Group 3 - Zi Xu Gu

1. Delivery

1.1. Download online

2. Present value chain

2.1. This application is a brand new idea for this type of problems, even thought many people have done it, but our app still wins in a lot of ways. For ex, conveniency.

3. Alliances

3.1. google play

3.1.1. For android phones, people can download from google play store

3.2. apple store

3.2.1. For Iphones, people can download from Apple Store

4. Differentiation

4.1. why my product or service.

4.2. better

4.3. faster

4.4. cheaper

5. EBusiness

5.1. feedback

5.1.1. Bug and error reporting

6. Research

6.1. Audio Translator

7. Applied marketing and strategy

7.1. Advertising

7.2. App ad

8. Analysis and Preparation

8.1. Well prepared

8.2. Topic well known

9. Triple - bottom line

9.1. profit

9.2. people

9.2.1. Make communication much easier

9.3. planet

10. PEP

10.1. professionalism

10.1.1. Topics divided equally and well prepared

10.2. enthusiastic

10.2.1. Make the presentation interesting

11. 80% visual

11.1. Mostly picture

11.2. Few words on slide only

12. Prior prototype

12.1. Active audio translator

12.1.1. Application software

13. Two different customers

13.1. business people

13.1.1. International business people travelling around the world, they may have a lot of language barriers

13.2. New Immigrants

13.2.1. When people immigrant to another country, language is a big problem at the beginning

14. Cost structure

14.1. license fee

14.2. purchase

14.2.1. Can be purchased on app store

14.3. free 30 days

14.3.1. Customers will need this app for a long time, 30 days is not enough for learning a new language.