Marketing Presentation - Group 3 - Zi Xu Gu

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Marketing Presentation - Group 3 - Zi Xu Gu by Mind Map: Marketing Presentation - Group 3 - Zi Xu Gu

1. Prior prototype

1.1. Active audio translator

1.1.1. Application software

2. Two different customers

2.1. business people

2.1.1. International business people travelling around the world, they may have a lot of language barriers

2.2. New Immigrants

2.2.1. When people immigrant to another country, language is a big problem at the beginning

3. Cost structure

3.1. license fee

3.2. purchase

3.2.1. Can be purchased on app store

3.3. free 30 days

3.3.1. Customers will need this app for a long time, 30 days is not enough for learning a new language.

4. Delivery

4.1. Download online

5. Present value chain

5.1. This application is a brand new idea for this type of problems, even thought many people have done it, but our app still wins in a lot of ways. For ex, conveniency.

6. Alliances

6.1. google play

6.1.1. For android phones, people can download from google play store

6.2. apple store

6.2.1. For Iphones, people can download from Apple Store

7. Differentiation

7.1. why my product or service.

7.2. better

7.3. faster

7.4. cheaper

8. EBusiness

8.1. feedback

8.1.1. Bug and error reporting

9. Research

9.1. Audio Translator

10. Applied marketing and strategy

10.1. Advertising

10.2. App ad

11. Analysis and Preparation

11.1. Well prepared

11.2. Topic well known

12. Triple - bottom line

12.1. profit

12.2. people

12.2.1. Make communication much easier

12.3. planet

13. PEP

13.1. professionalism

13.1.1. Topics divided equally and well prepared

13.2. enthusiastic

13.2.1. Make the presentation interesting

14. 80% visual

14.1. Mostly picture

14.2. Few words on slide only