Facebook Gaming

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Facebook Gaming by Mind Map: Facebook Gaming

1. SWOT

1.1. S: Large User Base

1.2. W: Loosing Desktop Users

1.3. O: Cross-Platform

1.4. T: Consumer/Lifestyle Changes

2. Mobile Gaming

2.1. Cross-Platforming

2.2. On the go

2.3. Larger user base

3. Desktop Users

3.1. Declining

3.1.1. Easier for mobile

3.1.2. Less Desktop Users

3.2. Switching to Mobile

3.2.1. Convienent

3.2.2. Games have their own applications

3.3. Great place to start

3.3.1. Developers

4. Marketing Plan

4.1. Developers

4.1.1. Large user Base

4.1.2. Great start

4.2. Consumers

4.2.1. Videos

4.2.2. Integrated ads

5. Revenue

5.1. 11% in 2011

5.2. 5% in 2014

5.3. Need to gain users