SaaS Business Strategy

by Raphaela Brandner

1. SWOT

1.1. Strengths

1.2. Weaknesses

1.3. Opportunities

1.4. Threats

2. GOALS

2.1. KPIs

2.1.1. Churn

2.1.2. MRR

2.1.3. CMRR

2.1.4. Cash

2.1.5. CAC

2.1.6. CLTV

2.2. 1 Quarter

2.3. 1 Year

2.4. 5 Years

2.5. Financial Projections

3. Marketing

3.1. Target Customers

3.2. Strategy

3.2.1. Growth

3.2.2. Conversion

3.2.3. Retention

3.3. Unique Selling Proposition

4. TEAM

4.1. CEO / Founder

4.2. Marketing Manager

4.3. Product Manager

4.4. Project Teams

4.4.1. Support team

4.4.2. Sales team

4.4.3. Development team

5. Documents

5.1. Executive Summary

5.2. Mission Statement

5.3. Elevator Pitch

5.4. Industry Analysis

5.5. Competitive Analysis

5.6. Operations Plan