SaaS Business Strategy
by Raphaela Brandner
1. SWOT
1.1. Strengths
1.2. Weaknesses
1.3. Opportunities
1.4. Threats
2. GOALS
2.1. KPIs
2.1.1. Churn
2.1.2. MRR
2.1.3. CMRR
2.1.4. Cash
2.1.5. CAC
2.1.6. CLTV
2.2. 1 Quarter
2.3. 1 Year
2.4. 5 Years
2.5. Financial Projections
3. Marketing
3.1. Target Customers
3.2. Strategy
3.2.1. Growth
3.2.2. Conversion
3.2.3. Retention
3.3. Unique Selling Proposition
4. TEAM
4.1. CEO / Founder
4.2. Marketing Manager
4.3. Product Manager
4.4. Project Teams
4.4.1. Support team
4.4.2. Sales team
4.4.3. Development team