SaaS Business Strategy

1. Marketing

1.1. Target Customers

1.2. Strategy

1.2.1. Growth

1.2.2. Conversion

1.2.3. Retention

1.3. Unique Selling Proposition

2. Documents

2.1. Executive Summary

2.2. Mission Statement

2.3. Elevator Pitch

2.4. Industry Analysis

2.5. Competitive Analysis

2.6. Operations Plan

3. SWOT

3.1. Strengths

3.2. Weaknesses

3.3. Opportunities

3.4. Threats

4. GOALS

4.1. KPIs

4.1.1. Churn

4.1.2. MRR

4.1.3. CMRR

4.1.4. Cash

4.1.5. CAC

4.1.6. CLTV

4.2. 1 Quarter

4.3. 1 Year

4.4. 5 Years

4.5. Financial Projections

5. TEAM

5.1. CEO / Founder

5.2. Marketing Manager

5.3. Product Manager

5.4. Project Teams

5.4.1. Support team

5.4.2. Sales team

5.4.3. Development team