1. ACQUIRE ACTIONS
1.1. Betting
1.2. Voting
1.2.1. Vote for DA pro-players
1.2.2. Vote for new heroes to trial on site
1.3. Watch
1.4. Comment
1.5. Chat
2. COMMUNITY TOPICS
2.1. Exhibition
2.1.1. Last-year videos
2.1.2. This-year pre-videos
2.1.3. Data of the last-year exhibition: (Do you know how many percentage of female participant comic fiesta?)
2.1.4. Decoration and Booth intro
2.1.4.1. VIP lounge
2.1.4.2. Cosplayer booth
2.1.4.3. DA Master Arena
2.1.4.4. Secret Shop
2.2. Player Interactions
2.2.1. Clan Friends
2.2.2. After event party?
2.2.3. Wanna talk with the community representative, Fannie?
2.3. Prizes
2.3.1. Exclusive Items?
2.3.2. Influencer signed poster
2.4. Who will go? Who can you see?
2.4.1. Cosplayers
2.4.1.1. Interview
2.4.1.2. Profile
2.4.2. Pro-players
2.4.3. Your clan friends
2.5. On-site Community Event
2.5.1. Event Introduction
2.5.1.1. Treasure Hunt
2.5.1.2. Green Screen Wizard
2.5.1.3. Live Hunt
2.5.1.4. Draw
2.5.1.5. Stamp
2.5.2. Event Prizes
2.6. Merchandise
2.6.1. Secret Shop Stretagy
3. PROMO CHANNELS
3.1. Owned Media
3.1.1. YouTube Channels
3.1.1.1. what video can we make?
3.1.2. Official Websites
3.1.2.1. what content do we want to post on site?
3.1.3. FB Fanpage
3.1.4. New SNS (Instagram)
3.1.4.1. What brand do we want to create new SNS channel for?
3.1.5. Campaign Sites
3.1.5.1. How to design the campaign sites
3.2. News Media
3.3. Earned Media
3.3.1. Influencers
3.3.2. Voice Actors
3.3.3. Clan Leaders
3.4. Forums
3.5. In-game Notification
3.6. Physical Channels (DM)
3.7. Retails
3.7.1. MOL
3.7.2. Mycard
3.8. Comic Fiesta
3.8.1. EDM
3.8.2. Social Pages
4. METRICS/GOALS
4.1. Offline Event Visitor
4.2. Online Streaming Viewership
4.3. New SNS follower
5. Hashtag
5.1. Examples from other good cases:
5.1.1. #iFlyAlaska
5.1.2. #thenextidol
5.1.3. #Adigirls
5.1.4. #CatchGG
5.2. eSport Group
5.2.1. #FunpluseSport: too long, too rough
5.2.2. #FPeSport: too rough
5.2.3. #FuneSport
5.2.4. #eFunplus: like another game company
5.2.5. #eSportFunplus
5.3. #DALOIMT2: too hard to remember
5.4. Social Group
5.4.1. #Funpluspedia
5.4.2. #eSportagram
5.4.3. #iFunplus
5.4.4. #LuvFunplus
5.4.5. #FunPlustagram
5.5. Fun Group
5.5.1. #Funtastic
5.5.2. #Funmazing
5.5.3. #Funtasy