Social/Digital Processes

1. Guides

1.1. Blog posts

1.1.1. Copywriting

1.1.1.1. SEO Copywriting

1.1.2. Calendar

1.1.2.1. Editorial

1.1.2.2. Social posts

1.1.3. SEO

1.1.3.1. Metadata

1.1.3.2. Copy

1.1.4. Platform

1.1.4.1. WordPress

1.1.4.2. Other?

1.2. Social posts

1.2.1. Facebook

1.2.1.1. Company page

1.2.1.2. Profile page

1.2.1.3. Community Page

1.2.1.4. Groups

1.2.1.4.1. Public

1.2.1.4.2. Private

1.2.2. LinkedIn

1.2.2.1. Company page

1.2.2.2. Showcase page

1.2.2.3. Profile page

1.2.3. Twitter

1.2.3.1. Sponsored posts

1.2.4. Instagram

1.2.5. Vine

1.2.6. Pinterest

1.3. Social engagement

1.3.1. Facebook

1.3.1.1. Company page

1.3.1.2. Profile page

1.3.1.3. Groups

1.3.2. LinkedIn

1.3.2.1. Company Page

1.3.2.2. Profile page

1.3.2.3. Groups

1.3.3. Twitter

1.3.3.1. Retweets

1.3.3.2. Sharing

1.3.3.3. Direct Messaging

1.3.4. Pinterest

1.3.4.1. Repins

1.3.5. Blab

1.3.5.1. Participation

1.3.5.2. Community

1.3.6. Instagram

1.3.7. Blogsites

1.3.7.1. Comments

1.3.7.2. Email

1.3.8. Online review sites

1.3.8.1. Google Business

1.3.8.2. Yelp!

1.3.8.3. Other?

1.4. Video

1.4.1. Platforms

1.4.1.1. External

1.4.1.1.1. YouTube

1.4.1.1.2. Blab

1.4.1.1.3. Instagram

1.4.1.1.4. Vine

1.4.1.2. Internal

1.4.1.2.1. Wistia

1.4.1.2.2. Telestream

1.4.2. Content Marketing

1.4.2.1. Content Creation

1.4.2.2. Publishing

1.4.2.3. SEO

1.4.2.4. Testing

1.4.2.5. Analytics

1.4.3. Live streaming

1.4.4. Training guides

1.5. Email marketing

1.5.1. Newsletter creation

1.5.2. List management

1.5.3. Analytics

1.6. YouTube

1.6.1. Video creation

1.6.2. Channel creation

1.6.3. SEO

1.6.4. Advertising

1.6.5. Community management

1.6.6. Analytics

1.7. Podcasting

1.7.1. Show planning

1.7.2. Show creation

1.7.3. Platforms

1.7.4. Production

1.7.5. Publishing

1.7.5.1. iTunes

1.7.5.2. Other?

1.7.6. Outreach

1.7.7. Analytics

1.7.8. Calendar

1.7.8.1. Editorial

1.7.8.2. Engagement

1.8. Webinars

1.8.1. GoToMeeting

1.8.2. Join.Me

1.8.3. Skype for Business

1.8.4. Teamwork Projects

1.9. Decks (Slides)

1.9.1. Style guide

1.10. File storage & sharing

1.10.1. Box.net (?)

1.10.2. Microsoft Office 365 for Business

1.11. Style guides

1.11.1. Brand standards

1.11.2. Social standards

1.11.2.1. Netiquette

1.11.2.2. Permissions

1.11.2.3. Email policy

1.11.3. Decks

1.12. Social media policy

1.12.1. Creation

1.12.2. Training

1.12.3. Monitoring

1.13. Project Management

1.13.1. Teamwork Projects

1.13.2. Teamwork Desk

1.13.3. Evernote for Business

1.14. Software training

1.14.1. Microsoft Office

1.14.2. Rival IQ

1.14.3. Sprout Social

1.14.4. Video editing

1.14.4.1. Adobe Premiere

1.14.4.2. Telestream Screenflow

1.14.5. Graphics creation & editing

1.15. Equipment training

1.15.1. DSLR

1.15.2. Video recording

1.15.3. Audio recording

1.16. Stock footage

1.16.1. Internal / client

1.16.2. Commercial stock footage

1.16.3. Fair use

1.17. Search Engine Marketing

1.17.1. Keyword Research

1.17.2. Competitor research

1.17.3. Website audit

1.17.3.1. Duplicate content

1.17.3.2. Usability

1.17.4. Strategic report

1.17.5. SEO Copywriting

1.17.6. PPC campaign

1.17.7. Analytics

1.17.8. Video SEO

1.18. Research

1.18.1. Client research

1.18.1.1. SWOT

1.18.1.2. Collateral

1.18.2. Competitor research

1.18.3. Campaign opportunities

1.18.4. Audits

1.19. Audit

1.19.1. Social Audit

1.19.1.1. Customer review sites

1.19.1.2. Facebook

1.19.1.3. YouTube

1.19.1.4. LinkedIn

1.19.1.5. Pinterest

1.19.1.6. Instagram

1.19.1.7. Vine

1.19.2. Competitor Audit

1.19.3. Website audit

1.19.3.1. Blogsite

1.19.4. PPC Audit

1.19.5. Advertising audit

1.19.6. Analytics audit

1.20. Social Media Strategy

1.20.1. Research

1.20.1.1. Listening

1.20.1.2. Analytics

1.20.2. Road Map

1.20.3. Goals

1.20.3.1. Social

1.20.3.2. Business performance

1.20.4. SWOT

1.20.5. Reports

1.20.5.1. Deck

1.20.5.2. Spreadsheets

1.20.6. Presentation

1.21. Page Creation

1.21.1. LinkedIn

1.21.1.1. Company page

1.21.1.2. Showcase page

1.21.1.3. Profile page

1.21.2. Facebook

1.21.2.1. Company page

1.21.2.2. Profile page

1.21.2.3. Groups page

1.21.2.4. Event page

1.21.3. Google

1.21.3.1. Google Business Page

1.21.3.2. Google+ Page

1.21.4. Yelp

1.21.5. YouTube

1.21.5.1. Channel

1.21.5.2. Watch page

1.21.6. Twitter

1.21.7. Blab

1.21.7.1. Profile

1.21.7.2. Event

1.21.8. Pinterest

1.21.8.1. Page

1.21.8.2. Boards

1.21.8.3. Pin

1.22. Analytics/Reporting

1.22.1. Google Analytics

1.22.1.1. Website

1.22.1.2. Blogsite

1.22.2. YouTube

1.22.3. Rival IQ

1.22.4. Sprout Social

1.22.5. Facebook

1.22.5.1. Ads

1.22.5.2. Page

1.22.5.2.1. Posts

1.22.6. Twitter

1.22.7. LinkedIn

1.23. Influencer Marketing

1.23.1. Platforms

1.23.1.1. GroupHigh (blogger list creaton)

1.23.1.2. CISION

1.23.1.3. LinkedIN

1.23.2. Research

1.23.3. Engagement

1.23.3.1. Commenting

1.23.3.2. Sharing

1.23.3.3. Following

1.23.3.4. Outreach

1.23.3.5. Subscriptions

1.24. Community management

1.24.1. Internal

1.24.1.1. Customer Review sites

1.24.2. External

1.24.2.1. Facebook

1.24.2.2. Twitter

1.24.2.3. YouTube

1.24.2.4. Blab

1.24.2.5. Pinterest

1.25. SEO

1.25.1. Website

1.25.1.1. Blog articles

1.25.1.2. Landing pages

1.25.2. Video

1.25.2.1. YouTube

1.25.2.2. Wistia

1.25.2.3. Website video

1.25.3. Usability

1.25.3.1. Report

1.25.3.2. Testing

1.26. Platforms Training

1.26.1. Wistia

1.26.2. File sharing (cloud)

1.26.3. Project management

1.26.3.1. Teamwork

1.26.3.2. Evernote

1.27. Client training programs

1.27.1. Social policy

1.27.2. Brand ambassadors

1.27.3. Brand advocates

1.27.4. Community manager

1.27.5. Adminstrators

1.27.6. Remote training

1.27.7. In-person training

1.27.8. Online reviews

1.27.9. Customer response strategy

1.27.10. Video tutorials

1.28. Reputation/Crisis management

1.29. Customer Care

1.29.1. Customer review audit

1.29.2. Personas

1.29.3. Surveys

1.29.4. Interviews

1.29.5. Strategic report

1.29.6. Engagement

1.29.7. Policy guide

1.29.8. Platform management

1.29.9. Reporting negative reviews / violations

1.29.10. Social listening

1.30. Video content creation

1.30.1. YouTube

1.30.2. Instagram

1.30.3. Vine

1.30.4. Wistia

1.31. Workflow processes

1.31.1. Creation

1.31.2. Updating

1.32. Advertising

1.32.1. Google

1.32.1.1. AdWords

1.32.1.2. YouTube (TruView ads)

1.32.2. Facebook

1.32.2.1. Ads

1.32.2.2. Boosted Posts

1.32.2.3. Promote your business

1.32.2.4. Promote your website

1.32.3. LinkedIn

1.32.3.1. Ads

1.32.3.2. Sponsored posts

1.32.4. Twitter

1.32.4.1. Sponsored posts

1.32.5. Instagram

1.33. Graphics

1.33.1. Design specs

1.33.2. Content specs

1.33.3. Best practices

1.33.4. Stock resources

1.33.5. Software & Platforms

1.34. Usability Reporting

1.34.1. Reporting

1.34.1.1. Response Audit

1.34.1.2. Social listening

1.34.1.2.1. Audience feedback

1.34.1.2.2. External conversations

1.34.1.3. Content

1.34.1.4. Campaigns

1.34.1.5. Social

1.34.1.5.1. Facebook page /

1.34.1.5.2. YouTube channel

1.34.1.5.3. Twitter page

1.34.1.5.4. LinkedIn page

1.34.1.6. Website

1.34.1.6.1. Conversions

1.34.1.6.2. Customer funnel

1.34.2. Testing

1.35. Business Development

1.35.1. Research

1.35.1.1. SWOT

1.35.1.1.1. Competitor research

1.35.1.1.2. Market research

1.35.2. Client Prospect

1.35.2.1. Client research

1.35.2.1.1. Audit

1.35.2.2. Strategic report

1.35.2.3. Presentation

1.35.3. Proposal

1.35.3.1. Scope of Work (SOW)

1.35.3.1.1. Programs

1.35.3.1.2. Line items

1.35.3.1.3. Goals

1.35.3.1.4. Restrictions

1.35.3.2. Budget

1.35.3.2.1. Services

1.35.3.2.2. Expenses

1.35.3.3. Timetable

1.35.3.3.1. Milestones

1.35.3.3.2. Campaigns

1.35.3.3.3. Deliverables

1.35.3.3.4. Recurring

1.35.3.4. Estimates

1.35.3.4.1. Hours

1.35.3.5. Team

1.35.3.5.1. 919 Staff

1.35.3.5.2. Client

1.35.3.6. Process

1.35.3.6.1. Approvals

1.36. Documents

1.36.1. Guides

1.36.2. Creative Brief

1.36.3. Communicaton Brief

1.36.4. Style Guide

1.36.5. Checklists