The Mass Media
by Roderick Pearce
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The Mass Media
The mass media is usually described as ways of communication to large audiences. The different forms of media would therefore include
newspapers, magazines, books and films.
The mass media is capable of labelling certain aspects and
faction of our society; including young people. This leads to
people judging young members of society.
As an agent of socialisation
The mass media acts as an agent of socialisation
which influences us at a very early age. We are, for
example, exposed to televsion from when we are
Thus the media has the power
to shape our identity.
Within the media much violence is shown.
This is often portrayed through
computer games and film.
It is often argued that this violence can be
harmful as it encourages young people to
commit crime., Games like GTA have been
criticised for the extreme
This is usually seen by many as being
one of the negative aspects of the
What is it?
However, as technology has improved there are now even more types
of media outlets. MucLuhan describes the world as now a global
village as communication has become so much more improved due to
the significance of the media. McCullagh (2002) states "means
through which content, whether fact or fiction, is produced by
organisations and transmitted to and recieved by an audience."
For many forms of media there is censorship.
This is viewed as an attempt to stop sensitive
types of the media being viewed by the very
Some argue that censorship is not
They argue that censrship in practise
does not work properly and it is for
Others believe that censorship is needed as there
should at least be a guideline and mechanism
which protects children's innocence.
Ownership and control
in the modern day there is now much concentration within
the media. This means few large companies own many
smaller companies. This means ultimate power in the media
is in the hands of a few.
Other important factors in the ownership of the
media are: vertical integration, horizontal
integration, transitional ownership, diversification
From a marxist perspective the mass
media is controlled by the
Key individuals such as Rupert
Murdoch are very important in he
media. They own huge
companies and massive media
outlets like prominent
newspapers, turning over billions