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Sociology of the mass media: Defining and researching by Mind Map: Sociology of the mass media: Defining and researching
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Sociology of the mass media: Defining and researching

Defining mass media

'20s and '30s definition - straight forward: "ways of communicating to large audiences"

Nowadays more complex as range, role & scope of media has developed

Devereux (2008) - key aspects for more detailed understanding of mass media's role

Determinism

Power and influence of media widely debated

Definition: sees human behaviour as a fixed consequence of events/experiences, no freedom of choice

Censorship

Definition: controlling/regulating media, stopping material reaching certain audiences or restricting audiences being reached

Formal - official bodies e.g. gov.

Informal - media professionals mutually agreeing

Disputed: should media be censored?

Methods of researching mass media

Content analysis

Semiology

Experiments