1) Marketing and People 2) Raising Fianace

1. 1.1 Meeting Customer Needs

1.1. 1.1.1 The Market

1.1.1. Mass

1.1.1.1. mass and niche markets link

1.1.2. Niche

1.1.3. Dynamic Markets

1.1.4. Competition

1.1.5. Risk vs Uncertainty

1.2. 1.1.2 Market Research

2. 1.2 The Market

2.1. 1.2.1 Demand

2.2. 1.2.2 Supply

2.3. 1.2.3 Markets

2.4. 1.2.4 Price Elasticity

2.5. 1.2.5 Income Elasticity

3. 1.3 Marketing Mix and Strategy

3.1. 1.1.3 Market Positioning

3.2. 1.3.1 Product/Design Mix

3.3. 1.3.2 Branding & Promotion

3.4. 1.3.3 Pricing Strategies

3.5. 1.3.4 Distribution

3.6. 1.3.5 Marketing Strategy

4. 1.4 Managing People

4.1. 1.4.1 Approaches to Staffing

4.2. 1.4.2 Recruitment & training

4.3. 1.4.3 Organisational Design

4.4. 1.4.4 Motivation

4.5. 1.4.5 Leadership

5. 1.5 Entrepreneurs and People

5.1. 1.5.1 Role of an entrepreneur

5.2. 1.5.2 Entrepreneurial motives and characteristics

5.3. 1.5.3 Business objectives

5.4. 1.5.4 Forms of business

5.5. 1.5.5 Business choices

5.6. 1.5.6 Moving from entrepreneur to leader

6. 2.1 Raising Finance

7. 2.2 Financial Planning

8. 2.3 Managing Finance

9. 2.4 Resource Management

10. 2.5 External Influences