Advertising, Marketing and Sales

1. Targeting

1.1. Undifferentiated marketing

1.1.1. Basic product

1.1.2. All customers

1.2. Differentiated marketing

1.2.1. Different products

1.2.2. Each niche

1.3. Concentrated marketing

1.3.1. Basic product

1.3.2. One market niche

2. Segmentation

2.1. Geographic segmentation

2.1.1. Country

2.1.2. Region

2.1.3. City

2.2. Demographic segmentation

2.2.1. Age

2.2.2. Education

2.2.3. Income

2.3. Psychographic segmentation

2.3.1. Activities

2.3.2. Interests

2.3.3. Opinions statements

3. Positioning

3.1. Personalization

3.1.1. Distinct position in the mind of customer

3.1.2. Creating a suitable image

3.1.3. Creating credibility

3.2. Product feature

3.2.1. What it is?

3.2.2. What it does?

3.2.3. How it does?

4. Marketing mix

4.1. Price

4.1.1. Price skimming

4.1.2. Price penetration

4.2. Product

4.2.1. Generic product

4.2.2. Expected product

4.2.3. Extended product

4.2.4. Potential product

4.3. Place

4.3.1. Direct transaction

4.3.2. Indirect transaction

4.4. Promotion

4.4.1. Advertising

4.4.2. Personal selling

4.4.3. Merchandising