DIRECT MARKETING

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DIRECT MARKETING by Mind Map: DIRECT MARKETING

1. TOOLS

1.1. direct mailing

1.2. door hangers

1.3. magazines

1.4. brochures

1.5. television

1.6. email

1.7. billboards

2. ADVANTAGES

2.1. targeting

2.2. personalization

2.3. optimization of cost

2.4. analysis

2.5. direct response

3. DISADVANTAGES

3.1. cost

3.2. waste

3.3. low rate of response

4. planed system of contacts

5. FEATURES

5.1. make people aware

5.2. helping in getting vision

6. COMBINES WITH

6.1. advertising

6.2. public relations

6.3. personal selling

6.4. sales promotion

6.5. support media

7. STRATEGIES

7.1. one-step approach

7.2. two.step approach

7.3. direct marketing media