GTM Strategy for Rural Market

1. Product Procurement

1.1. Source

1.1.1. From Where To Source?

1.1.2. What about the quality?

1.1.3. How would the demand and supply be managed?

1.1.4. Would we be able to add value?

1.1.5. Would we be able to build a brand?

1.2. Manufacture/Process

1.2.1. Where will the plant/unit be located?

1.2.1.1. Where are the required inputs, where is the customer?

1.2.1.2. Any subsidies, tax benefits available?

1.2.1.3. Is the location well connected with ample modes of transport?

1.2.2. How many locations?

1.2.2.1. At home any locations should the plant be? (EOS Vs. Transportation Vs. Storage Vs. Perishablity)

1.2.3. Do we have enough capital?

1.3. 0

1.3.1. =-

2. Need Identification

2.1. What products are required?

2.2. Is anyone else providing something similar ? (Direct & Indirect Competition)

2.3. Why would people buy from us?

2.4. Can we generate enough demand to sustain in the long run?

3. STP

3.1. What Market Segments are there?

3.2. How can we divide these segments?

3.3. What Segment would be targeted? Why would these segments be targeted?

3.4. Would we target segment(s)/market(s) step by steps, or all at once?

4. Sales & Distribution, After Sales Service

4.1. What would be the distribution strategy?

4.2. How many Channel members?

4.3. Incentive Structure?

4.4. Who will perform what functions?

4.5. How much efficient would be the system?

4.6. Who will do after sales service?

5. Communication

5.1. What modes of communication (Communication Mix) will you use to create awareness and drive interest.

6. Financing & Other Partnerships

6.1. Will you work with financing institutions?

6.2. Will you utilize any other institutions? Why? How?