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As a designer, how do I implement concepts of cybernetics to encourage more valuable social networks? by Mind Map: As a designer, how do I implement concepts of cybernetics to encourage more valuable social networks?
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As a designer, how do I implement concepts of cybernetics to encourage more valuable social networks?

language - knowledge - communication - myths - writing cybernetics - system theory – holarchy education - environment – technology evolutionary psychology







personal knowledge

personal skills

ethical awareness


Describe structure as the Society of Mind

designer as collaborator

Case studies


Technology has increased life expectancy

Technology has increased life expectancy and improved the standard of living, but it has also made the world fractious, unstable and dangerous. Religion competes against religion, ideology against ideology, whilst commodity competes for our attention. All distracting us from solving pressing environmental issues and without drastic measures, the rising C02 levels in the atmosphere threatens to destroy civilisation.

How we perceive, communicate and act in this world

How we perceive, communicate and act in this world is governed how we think and process information (Martin Heidegger) We think and act in certain ways because we have evolved to survive in the natural environment (evolutionary psychology) One human adaptation to survive is language, allowing us to both transfer information and bind social group within that environment

Knowledge expressed through technology

Knowledge expressed through technology has altered and exaggerated evolved responses to how we think and so our ability to communicate and perceive the world has also changed.

A rational world view vs Intuition

However rational and segmented we have become, Bruno Latour and others suggest that “we have never been modern” we still find a need to express the mythos (Karen Armstrong) or the sublime (Victoria Nelson) Unfortunately such needs or adaptations have not kept up with the speed of industrial production, causing a positive feedback loop Creating an industrial mechanism which inadvertently utilises evolved responses to create images for further production “The Society of the Spectacle” can be seen as a consequence of this At the same time we have become cynical and apathetic – Sloterdijk

What can be done?

A rational world view has helped us loose the conception of ourselves integrated into the environment But the need to assimilate and be a part of a group has been inadvertently harnessed to increase production But with such large global population it is impossible to return to an archaic assimilation with the environment. The scales are disproportionate and culture has advanced to much. Yet how can a single person feel connected and effect the problems of C02 emissions on a global scale?


Changing how we think will change how we act in the world

System theory

However separate technology and knowledge has become, it has also allowed us to develop System theory and idea such as the Holarchy They provide an effective conception of the environment as a symbiotic and scalable system and a contrast to a Mechanistic world view (Gaia hypothesis)

System Theory of the Mind

Recent developments in neurology and linguistics have shown the mind too, is a systemic and dynamic process coupled with the environment. With this notion, there is no focal mind entity which observes the world   Conscious experience is not located in any one area or neural structure but is a transient synchronisation of diverse, rhythmically oscillating neural circuits (Capra, Web of Life 285) The mind is a process where transient embodied metaphors help construct reality and a relationship with it. (Lakoff and Johnson)   By changing these metaphors and images for a world view which integrates ourselves, nature and technology we will change how we think and act upon it.

technology intergration

Resolution - Collective processing and visualisation - encases the individual in the whole and vice versa