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As a designer, how do I implement concepts of cybernetics to encourage more valuable social networks? by Mind Map: As a designer, how do I implement concepts of cybernetics to encourage more valuable social networks?
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As a designer, how do I implement concepts of cybernetics to encourage more valuable social networks?

language - knowledge - communication - myths - writing cybernetics - system theory – holarchy education - environment – technology evolutionary psychology







personal knowledge

personal skills

ethical awareness


Describe structure as the Society of Mind

designer as collaborator

Case studies


Technology has increased life expectancy

Technology has increased life expectancy and improved the standard of living, but it has also made the world fractious, unstable and dangerous. Religion competes against religion, ideology against ideology, whilst commodity competes for our attention. All distracting us from solving pressing environmental issues and without drastic measures, the rising C02 levels in the atmosphere threatens to destroy civilisation.

How we perceive, communicate and act in this world

How we perceive, communicate and act in this world is governed how we think and process information (Martin Heidegger) We think and act in certain ways because we have evolved to survive in the natural environment (evolutionary psychology) One human adaptation to survive is language, allowing us to both transfer information and bind social group within that environment

This is embodied via anthroporphism, story telling and mythologies

Paul Taylor

Buckminster Fuller

Knowledge expressed through technology

Knowledge expressed through technology has altered and exaggerated evolved responses to how we think and so our ability to communicate and perceive the world has also changed.

Aristotle Atomistic world view, The intuiative has been relegated to popular culture, Ignorance of the Sublime - Victoria Nelson, Fairy tales and the art of memory are the last vestigies of an aural culture,, - Adrian Johns in The Nature of the Book

hierarchies of power

Privation of thought and Conception of the individual – Jorge Luis Borg

Death of Nature and the loss of the World Soul, The Death of Nature: Women, Ecology, and the Scientific Revolution: Books: Carolyn Merchant by Carolyn Merchant,,, Plotinus Cosmic World View

Computer paradigm, Van Neuamn Turing Computer, Dreyfus, H. l. (1999). What Computers Still Can't Do, A Critique of Artificial Reason, The MIT Press., Weizenbaum, Joseph. Computer Power and Human Reason : From Judgment to Calculation. Harmondsworth: Penguin 1984., Haladay as a reperesentation of the need to replicate the mind,

Mind Body Split and scientific determinism, Descartes, the invention of the microscope

Norbert Wiener First wave cybernetics

Marx - Alienation and over production, Simmel, Comodity Fetishism, Guy Debord

Creating an atomised and rationalistic society, The Glass Bead Game - Hermen Hesse

Hierarchies and transcendence

Mary Shelly Frankenstein

Heron - Daedalus - Automata

Jacques Ellul - The Technological Society

A rational world view vs Intuition

However rational and segmented we have become, Bruno Latour and others suggest that “we have never been modern” we still find a need to express the mythos (Karen Armstrong) or the sublime (Victoria Nelson) Unfortunately such needs or adaptations have not kept up with the speed of industrial production, causing a positive feedback loop Creating an industrial mechanism which inadvertently utilises evolved responses to create images for further production “The Society of the Spectacle” can be seen as a consequence of this At the same time we have become cynical and apathetic – Sloterdijk

Magic, Rhetoric, and Literacy: An Eccentric History of the Composing Imagination - By William A. Covino

Magic, Science and Religion and the Scope of Rationality - Stanley Jeyaraja Tambiah

raymond williams

Chomsky - manafacturing consent


Max Weber - disenchantment

Fredric Sublime

'A Short History of Myth karen armstrong

What can be done?

A rational world view has helped us loose the conception of ourselves integrated into the environment But the need to assimilate and be a part of a group has been inadvertently harnessed to increase production But with such large global population it is impossible to return to an archaic assimilation with the environment. The scales are disproportionate and culture has advanced to much. Yet how can a single person feel connected and effect the problems of C02 emissions on a global scale?


Changing how we think will change how we act in the world

System theory

However separate technology and knowledge has become, it has also allowed us to develop System theory and idea such as the Holarchy They provide an effective conception of the environment as a symbiotic and scalable system and a contrast to a Mechanistic world view (Gaia hypothesis)

David Bohm

Systems Theory, Batson and the re concptetion of form and content

2nd Wave Cybernetics and Open systems

Think of systems at multiple levels, Holarchy - Arthur Koestler

Global Systems, Fritjof Capra, Holistic conception of the enviroment, Gaia Hyptohosis, James Lovelock, Lyn Margulis, Arne Næss,,, From Cradle to Cradle, Natural Capitalism, Danger of spirtuality and transcendence, teilhard de jardin, ken wilber

Society of Mind, We see reality through our sense - Heidegger, Structural Coupling, The Tree of Knowledge: The Biological Roots of Human Understanding. Random House, 1992., Autopoisis, Embodied Knolwedge, Philosophy in the Flesh: The Embodied Mind and Its Challenge to Western Thought - George Lakoff,, Ken Fairclough – community formation, Knowledge can be more fluid, Hereclitus vs Plato,,, Cut and Paste metaphor - can represent the transience of information, Associationism, John Lock - Associationism and information trails, Lanaguage Web - Jean H. Achison, neural theory of language, The Act of Creation - bisociation of matrices, History is alive, key stone,, Memes,, rudolph laban,, Reconcetualsie nature and technology as part of a greater sysem rather than the mechanistic approach, the death of nature Caroline Merchant

System Theory of the Mind

Recent developments in neurology and linguistics have shown the mind too, is a systemic and dynamic process coupled with the environment. With this notion, there is no focal mind entity which observes the world   Conscious experience is not located in any one area or neural structure but is a transient synchronisation of diverse, rhythmically oscillating neural circuits (Capra, Web of Life 285) The mind is a process where transient embodied metaphors help construct reality and a relationship with it. (Lakoff and Johnson)   By changing these metaphors and images for a world view which integrates ourselves, nature and technology we will change how we think and act upon it.


Lakoff and Johnson

technology intergration

embodied ontology

extensions, Winograd/Flores, Habermas, Donna Haraway, Hayles, K. H. (1999). How we became Post Human. Chicago & London, The University of Chicago Press.,,, Augmented Realty

evolutionary adaptations, visualisiation of data, janine benyus - Biomimicry - Nature as Model, Measure and Mentor, Goolge Earth, tim berners lee, docuverse, Vannevar Bush 1945 Memex, Pre-cognitive prociessing,,,, Frances Yates and the Art of Memory, visual complexity,,, Map of Mundi, Seven Nights - Jorge Luis Borg, Face Recognition, Ptolemy - psychotopography, Platos Timaeus, mystical geogrpahy is similar to the pre-modern mapping of the self in the environment as animism, Plotinus 205 - 270 - cosmos of a hierarchy which is similar to Holarchy,, most appropraite Memory palace is the globe itself, Pearly Gates of Cyberspace, Snow Crash - fear of the metaverse, T_visionMark Pesce cyber memory palace, Tony Buzan mind mapping, The need to tell stories,,, subversice european cincema, Jan Svankmajer

Resolution - Collective processing and visualisation - encases the individual in the whole and vice versa - Chris Anderson

humans as a symbiotic system,


The ability to regenerate itself in its own image

Case Study

Kevin Kelly - Out of Controlévy

Gilles Deleuze's conception of "the virtual" as a dimension of reality that subsists with the actual but is irreducible to it.

pierre levy