Law Firm Marketing

1. Search Engine Optimization (SEO)

1.1. Link Building

1.2. Site Structure

1.2.1. Silos

1.2.2. Navigation

1.3. On-Site Optimization

1.3.1. Content

1.3.2. Meta Data

1.3.3. Page Speed

1.3.4. Images

1.3.5. Video

1.4. Local SEO

1.4.1. Citations

1.4.2. Google My Business

1.4.3. Reviews

1.4.4. Schema Markup

2. www.smartgrowthlabs.com/law-firm-marketing

3. Paid Advertising

3.1. Pay Per Click

3.1.1. Google Adwords

3.2. Social Media

3.2.1. Facebook Ads

3.3. Directories

3.4. Retargeting

4. Phase 1: Research & Strategy

4.1. Research

4.1.1. Keyword Research

4.1.1.1. Primary Keywords

4.1.1.2. Practice Area Keywords

4.1.1.3. Long-Tail Keywords

4.1.1.4. Semantic Keywords

4.1.2. Competitor Research

4.1.2.1. Competitor Keyword Analysis

4.1.2.2. Competitor Website Analysis

4.1.2.3. Competitor Link Analysis

4.1.3. Firm Research

4.1.3.1. Citation Analysis

4.1.3.2. Social Profile Analysis

4.1.3.3. Website Analysis

4.1.3.4. Link Profile Analysis

4.1.3.5. Keyword Targeting Analysis

4.2. Strategy

4.2.1. Website Structure

4.2.2. Keyword Mapping

4.2.3. Content Strategy

4.2.4. Link Building Strategy