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Yoda by Mind Map: Yoda

1. 1. Add New Order

1.1. Assign Advertiser

1.1.1. Choose existing advertiser

1.1.2. Add new advertiser

1.1.2.1. Name

1.1.2.2. Type

1.1.2.3. Phone

1.1.2.4. Email

1.1.2.5. Address

1.1.2.6. People (account, billing, etc.)

1.2. Assign Agency

1.2.1. Choose existing advertiser

1.2.2. Add new advertiser

1.2.2.1. Name

1.2.2.2. Type

1.2.2.3. Phone

1.2.2.4. Email

1.2.2.5. Address

1.2.2.6. People (account, billing, etc.)

1.3. Order Name

1.4. Trafficker

1.5. Save

1.5.1. Save + Done

1.5.2. Save + Next (Add Line Item)

2. 2. Add New Line-Item

2.1. Settings

2.1.1. Assign order

2.1.1.1. Auto-assign order

2.1.1.2. Select order

2.1.2. Flight dates

2.1.2.1. Start

2.1.2.2. End

2.1.3. Goal Units

2.1.3.1. Impressions

2.1.3.2. Clicks

2.1.3.3. Leads/Actions

2.1.4. Rate

2.1.4.1. Amount

2.1.4.2. CPC/CPM (auto-assigned)

2.2. Delivery

2.2.1. Deliver impressions

2.2.1.1. Evenly

2.2.1.2. Front loaded

2.2.1.3. As fast as possible

2.2.2. Rotate creatives

2.2.2.1. Evenly

2.2.2.2. Optimized

2.2.2.3. Weighted

2.2.2.4. Sequential

2.2.3. Day and time

2.2.3.1. Day/time picker

2.2.4. Frequency

2.2.4.1. Checkbox: X impressions per Y time period

2.3. Targeting

2.3.1. Inventory

2.3.2. Key values

2.3.3. Geography

2.3.4. Devices

2.3.5. Connection

2.3.6. Targeting presets

2.4. Save

2.4.1. Save + Done

2.4.2. Save + Add More

2.4.3. Save + Next (Add Tile)

3. 3. Add New Tile

3.1. Summary Info

3.1.1. Assign Advertiser

3.1.2. Assign Order

3.1.3. Assign Line Item

3.1.4. Tile Name

3.1.5. Category

3.2. Images

3.2.1. Primary Image

3.2.1.1. Browse

3.2.1.2. Upload

3.2.2. Logo

3.2.2.1. Browse

3.2.2.2. Upload

3.2.3. Reversed Logo

3.2.3.1. Auto-generate

3.2.3.2. Upload

3.3. Copywriting

3.3.1. Headline - Primary (25)

3.3.2. Headline - Alternate (35)

3.3.3. Subcopy - Primary (60)

3.3.4. Subcopy - Alternate (45)

3.3.5. Call-to-action (15)

3.4. Tracking

3.4.1. Insert destination URL

3.4.2. Impression tracker URL

3.5. Email

3.5.1. Checkbox: enable alternate copy for email

3.5.2. Headline (25)

3.5.3. Subcopy (65)

3.5.4. Email destination URL

3.5.5. Spam checker (flag sensitive words)

3.6. Save

3.6.1. Save + Done

3.6.2. Save + Add More