Idella 2012 Cabernet Release Campaign

1. Email Blasts

1.1. Old-style email

1.2. New-style email

2. Landing Pages

2.1. Old-style page

2.2. New-style page

3. Facebook ads

3.1. Old-style ad

3.2. New-style ad

4. Adwords Search Campaign

4.1. Keyword selection

4.2. Ad composition

5. Remarketing

5.1. Old-style ad

5.2. New-style ad