Jeb Bush

1. Uses his brother, George W. Bush, former president, to help promote himself

2. Using his brother to push his political agenda's

2.1. Commander-In-Chief

3. Changes his rhetoric throughout the campaign

3.1. Logos: issues

3.1.1. Commander-In- Chief, 2nd Amendment, defunded Plan Parenthood

3.2. Ethos:

3.2.1. His family background, Governor of Florida, Backing John McCain

3.3. Pathos:

3.3.1. calling out Donald Trump and John Kasich

4. Pushes the definition of Leadership and point out his strong qualities

5. Pushing that South Carolina is his state

6. Loses Focus on political issues and reacts more on Pathos to win the attention of the media

7. Made a snapchat to appeal to younger voters to follow his daily life and campaign

8. Plays on servant heart for veterans and military