Module 3 : Communicating CSR
by Barbara Dupont
1. Why?
1.1. *Arguments for and against CSR communication *
1.2. *Do it before you say it*
1.3. *The role of company’s strategy *
1.4. *What are the risks of CSR communication?*
1.5. * What are the risks of CSR communication? *
1.6. *Why communicate about CSR -Summary*
2. Who?
2.1. *The source of CSR communication*
3. With whom?
3.1. *Targets of CSR communication*
4. What?
4.1. *What to communicate?*
4.2. Recommendations when targets are consumers
5. When?
5.1. *When to communicate?*
6. Where?
6.1. *The Channels toolbox*
6.2. *Which channels to communicate about CSR?*
7. The Nestlé case
7.1. The Nestlé communication philosophy
7.2. Communication about the 3 Nestlé projects (presented in the 2nd module)
8. Conclusion
8.1. *Conclusion and teaser *