Module 3 : Communicating CSR

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Module 3 : Communicating CSR by Mind Map: Module 3 : Communicating CSR

1. Why?

1.1. *Arguments for and against CSR communication *

1.2. *Do it before you say it*

1.3. *The role of company’s strategy *

1.4. *What are the risks of CSR communication?*

1.5. * What are the risks of CSR communication? *

1.6. *Why communicate about CSR -Summary*

2. Who?

2.1. *The source of CSR communication*

3. With whom?

3.1. *Targets of CSR communication*

4. What?

4.1. *What to communicate?*

4.2. Recommendations when targets are consumers

5. When?

5.1. *When to communicate?*

6. Where?

6.1. *The Channels toolbox*

6.2. *Which channels to communicate about CSR?*

7. The Nestlé case

7.1. The Nestlé communication philosophy

7.2. Communication about the 3 Nestlé projects (presented in the 2nd module)

8. Conclusion

8.1. *Conclusion and teaser *