1. Stage #1: Registration
1.1. Ad
1.1.1. Cole
1.1.2. Goins
1.2. Registration Page
1.2.1. Registration Page (Goins)
1.2.2. Registration Page (Cole)
1.3. TY Page
1.3.1. Cole
1.4. Registration Confirmation Email
1.4.1. Goins
1.4.2. Cole
1.5. Retargetting Ads
1.5.1. IG
1.5.2. FB
1.5.3. AW
2. Stage #2: Watch
2.1. Pre-Emails
2.1.1. 15m Before
2.1.1.1. Cole
2.1.1.2. Goins
2.1.2. 2br Before
2.1.2.1. Cole
2.2. Live Presentation
2.2.1. Goins
2.2.2. Cole
2.3. Post-Event Email
2.3.1. If they watched entire thing live...
2.3.1.1. TBD
2.3.2. If they watched live but dropped off before end...
2.3.2.1. TBD
2.3.3. If they didn't watch live...
2.3.3.1. 1. Give them replay (+7hr)
2.3.3.1.1. Cole
2.3.3.1.2. Goins
2.3.3.2. 2. If they don't request replay, one soft sale email...
2.3.3.2.1. Cole
2.3.3.3. Once they ask for replay...
2.3.3.3.1. 1. Deliver the Replay (once user takes action)
2.3.3.3.2. 2. Last chance for deal (+9hrs after replay requested [4pm])
2.4. Replay Presentation
2.4.1. Cole
3. Stage #3: Purchase
3.1. Sales Page
3.1.1. Cole
3.2. Upsell
3.2.1. Cole
3.3. Email: After Purchase
3.3.1. Invoice from IFS
3.3.2. Product Delivery
3.3.3. 4 hours after purchase
3.3.4. Email #1