Foopla problems
by Janna Ehrenberg
1. Lack of marketing and communication
1.1. People don't know about the site yet
1.1.1. Survey
1.2. No press coverage
1.2.1. Google news search/Online search
1.3. People don't understand the concept
1.3.1. Send people to the site and ask them how it works
1.4. no word of mouth
1.4.1. survey
1.5. bad google ranking
1.5.1. search online
1.6. no internet hype
1.6.1. online seach
1.7. no big selling point
1.7.1. customer survey
1.8. online presence is not good enough
1.8.1. analytics analysis
2. Scope problems
2.1. Target audience not big enough
2.1.1. Target audience not clear
2.1.1.1. Ask Kamil
2.1.2. Target audience not interested in the product
2.1.2.1. Survey people
2.2. Pool of shops not big enough
2.2.1. Survey people
2.3. Range of products not big enough
2.3.1. Survey people
2.4. Shops are not of high enough quality
3. Price problem
3.1. Service fee too expensive
3.1.1. Survey people
3.2. Products too expensive
3.2.1. Survey people