Goals

1. Grow target audience

2. Interaction

2.1. Surveys/invite responses

2.2. invite comments

2.3. pictures/stories

3. Educate

3.1. Links to sources

4. Appropriate Humor

4.1. Match mood/expectations

4.2. Fun & lighthearted

5. Become trusted source of incident info

5.1. Provide alerts/warnings/notification

5.2. Action oriented

5.2.1. pinerest library

5.3. Accurate

5.4. Timely

6. Behavior Change

6.1. Commitments

7. Humanize EM

7.1. Stories

8. Keep Count/EM with positive focus