FB Advertising PART 1 [ ArchInteractive.com ]

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FB Advertising PART 1 [ ArchInteractive.com ] by Mind Map: FB Advertising PART 1 [ ArchInteractive.com ]

1. 9) Content (80% value, 20% direct offer)

1.1. Upload Video Directly

1.2. Blog Post

1.3. Free Reports, Checklists, PDFs, How to Videos, Webinars eBooks

1.4. Images

1.5. Lifestyle

1.6. 3 - 5 Times a Day (Spread Out)

2. 1) Myths

2.1. Personal VS Page

2.1.1. Policy

2.1.2. Ads

2.1.3. Insights

2.1.4. Professional

2.1.5. Facebook Tabs

2.1.6. Featured Videos

2.1.7. Call to Action Buttons on Cover Photos

2.1.8. Reach More People Beyond Your Page

3. 2) Common Questions

3.1. Is Facebook Advertising only Good for Certain Businesses?

3.1.1. NO

3.1.2. If you do the right way

3.2. Do i Need to be Tech Savvy to Do Facebooks Ads?

3.2.1. NO

3.3. Should I Buy Likes?

3.3.1. NO

3.4. Organic Strategies vs Paid?

3.4.1. DO BOTH

3.4.2. Organic traffic

3.4.2.1. requires time & free

3.4.2.2. longer shelf life

3.4.3. Paid

3.4.3.1. faster compares organic

3.4.3.2. short shelf life

3.5. Should I just share business stuff on my Fan Page?

3.5.1. YES

3.6. Is there a way to see how well my posts are doing on My Fan Page?

3.6.1. YES

4. 6) FanPage Guidelines

4.1. Cover photo

4.2. Profile Image

4.3. About

4.4. Vanity URL

4.5. Pages must not contain false, misleading , fraudulent or deceptive claims or content

5. 10) * 3 Steps Process to Videos

5.1. Step 1: Pattern Interrupt

5.1.1. 10 sec window to grab attention

5.1.2. Ask a question

5.1.3. Segue into Step 2

5.2. Step 2

5.2.1. The “Meat"

5.2.2. Make it about them than you

5.2.3. Talk about their desired outcome

5.2.4. And how they can get there

5.3. Step 3: Call To Action

5.3.1. 1 Distinct purpose only

5.3.2. Need to direct the prospect what to do next

5.3.3. Need to give a beneficial reason why

6. 11) * Website Conversion Ads

6.1. Lead Generation

6.2. Conversion tracking pixels

6.3. Brand Awareness

6.4. Increase Engagement

7. 12) * Click to Website Ads

7.1. Drive traffic to offers

7.2. Drive traffic to blog posts

7.3. Drive traffic to site outside of Facebook

7.4. Runs in newsfeed and right side ads

8. 8) Creating the prefect “Likes” Ad

8.1. Image

8.2. Speck to Your Audience

8.3. Targeting

8.4. Bidding

8.5. Split test

8.6. CTR

8.7. Cost

8.8. Frequency

8.9. Relevancy Score

9. 7) Goal of a Likes Ads

9.1. Get Likes (Minimum $10 a Day)

9.2. Build Your Brand

9.3. Create a Loyal Following

9.4. Create a Perfect Audience

9.5. Know, Like, Trust Factor

10. 5) Types of Ads

10.1. Click to Website > call to action

10.2. Website conversions

10.2.1. Conversion pixels

10.2.2. optimise your ads

10.3. Page Post Engagement > Boost

10.4. Page Likes Promote your Page

10.5. App Install > get more Apps

10.6. Offer Claims > Create offers

10.7. Local Awareness Reach

10.8. Event Responses > Raise attendance at your events

11. 4) Flagged?

11.1. Yes Facebook will flag your account

12. 3) Common Ad Disapprovals

12.1. 20% Text Rule

12.2. Exaggerated Claims

12.3. FanPage Not in Compliance

12.4. Using Trademark Names, such as Facebook, etc

12.5. Promoting MLM, Get Rich Quick Schemes

12.6. Landing Page Not in Compliance (pop ups, unrealistic guarantees, web of trust http://www.mywot.com, congruency,etc

12.7. Contact: https://www.facebook.com/business/resources