Convi Design

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Convi Design by Mind Map: Convi Design

1. Sales

1.1. Brand

1.1.1. Website

1.1.1.1. Design

1.1.1.2. Salescopy

1.1.2. Logo

1.1.3. Colours

1.1.4. 1 key fan

1.1.4.1. Start-up companies

1.1.4.2. Bootstrapping/Seed/Series A

1.1.4.3. 1 - 10 employees

1.1.4.4. Have a website

1.2. Channels

1.2.1. Emails

1.2.1.1. New leads

1.2.1.1.1. 1. API last month start-ups

1.2.1.1.2. 2. Freelancer finds emails

1.2.1.1.3. 3. Send 50 emails each day

1.2.1.1.4. 4. Schedule consultation meetings

1.2.1.1.5. 5. After 1 week follow email with some free value

1.2.1.1.6. 6. After 2 weeks follow email with some free value again - discount

1.2.1.1.7. If lead is hot - start a project/ If not - label as contact in a far future

1.2.1.2. Not interested/ contact in a far future

1.2.1.2.1. Send an email with a discount after 3 month

1.2.1.3. Contact in a future - check individually

1.2.2. Facebook

1.2.2.1. Set up basic retargeting campaign

1.2.3. Current clients

2. Other

2.1. Timeline (3 - 5 weeks)

2.1.1. 1. Order. Received a questionnaire and money (First day)

2.1.2. 2. Gdrive - message to a script writer (First day)

2.1.3. 3. First research/script/VO is sent to a client (1 day)

2.1.4. Feedback round

2.1.5. 4. Storyboard/Scenario/Scenes/Alternative animation style scenes (3 days)

2.1.6. Feedback round

2.1.7. 5. Drawing assets (5 days)

2.1.8. Feedback round

2.1.9. 6. Animation + Music (5 days)

2.1.10. Feedback round

2.1.11. 7. Launch (same day once client approves)

2.2. Economical timeline (2 - 3 weeks)

2.2.1. 1. Order. Received a questionnaire and money (First day)

2.2.2. 2. Gdrive - message to a script writer (First day)

2.2.3. 3. First research/script/VO is sent to a client (1 day)

2.2.4. Feedback round

2.2.5. 4. Animation + Music (5 days)

2.2.6. Feedback round

2.2.7. 5. Launch (same day once client approves)

2.3. Texts I need

2.3.1. Website

2.3.2. Emails

2.3.2.1. Sales emails

2.3.2.1.1. Follow up email without a rebump

2.3.2.1.2. Time scheduling email

2.3.2.1.3. Succesful order email with next steps

2.3.2.1.4. 2 week follow up email with a value/ discount

2.3.2.1.5. 1 week follow up email with a value

2.3.2.1.6. Post consultation email

2.3.2.1.7. Short summary on a process email with attachments

2.3.2.1.8. What do we offer email (2 packages)

2.3.2.1.9. First email to a new lead

2.3.2.2. Product emails

2.3.2.2.1. Post launch follow up email

2.3.2.2.2. Final delivery email

2.3.2.2.3. Animation delivery email

2.3.2.2.4. Illustrations delivery email

2.3.2.2.5. Storyboard delivery email

2.3.2.2.6. VO delivery email

2.3.2.2.7. First work email (script, VO choice, guidelines how to provide a feedback)

2.3.2.2.8. Follow up email on feedback

3. Product

3.1. Premium

3.1.1. Pre - order

3.1.1.1. 1. Client fills a questionnaire

3.1.1.2. 2. Client sends us branding toolkit (logo, fonts, colours, shapes, etc)

3.1.1.3. 3. Client receives and invoice and pays 50% upfront using paypal

3.1.2. Process

3.1.2.1. 1. Creation of a gdrive folder - upload questionnaire/brand files/script writing template

3.1.2.2. 2. Script writing/ VO choice

3.1.2.2.1. 1. Freelancer reads a brief - created empathy map and avatar

3.1.2.2.2. 2. Makes a list of concepts which will be included in a video. Approx. words in brackets

3.1.2.2.3. 3. On a left column script draft is created. It says current word count, word count range if we elaborate/reduce certain concepts. Script and VO library is sent to a client.

3.1.2.2.4. 3. Client provides feedback/ choses VO

3.1.2.2.5. 4. New version of a script is written

3.1.2.2.6. 5. Client approves or provides a feedback

3.1.2.3. 3. VO is ordered

3.1.2.3.1. Client feedbacks VO whenever it is ready

3.1.2.4. 4. Storyboarding

3.1.2.4.1. 1. Illustrator creates a storyboard + draws 2 scenes + 2 scenes in alternative video style

3.1.2.4.2. 2. Client provides feedback

3.1.2.4.3. 3. Feedback implementation

3.1.2.4.4. 4. Client approves or provides a feedback

3.1.2.5. 5. Drawing illiustrations

3.1.2.5.1. 1. Illustrator draws assets needed for scenes

3.1.2.5.2. 2. Client provides feedback

3.1.2.5.3. 3. Feedback implementation

3.1.2.5.4. 4. Client approves/feedback

3.1.2.6. 6. Animation

3.1.2.6.1. 1. Animator animates and adds sound effects

3.1.2.6.2. 2. Client provides feedback

3.1.2.6.3. 3. Feedback implementation

3.1.2.6.4. 4. Client approves or provides a feedback

3.1.2.7. 7. Launch

3.1.2.7.1. 1. Company pays what is left using Platform

3.1.2.7.2. 2. Delivery email is sent

3.1.3. Post - order

3.1.3.1. 1. After 1 month ask a client how its going

3.2. Economy

3.2.1. Pre - order

3.2.1.1. 1. Client fills a questionnaire/ pays full amount in our website

3.2.1.2. 2. Client sends us branding toolkit (logo, fonts, colours, shapes, etc)

3.2.2. Process

3.2.2.1. 1. Creation of a gdrive folder - upload questionnaire/brand files/script writing template

3.2.2.2. 2. Script writing/ VO.Animation choice

3.2.2.2.1. 1. Freelancer reads a brief

3.2.2.2.2. 2. Makes a list of concepts which will be included in a video. Approx. words in brackets

3.2.2.2.3. 3. On a left column script draft is created. It says current word count, word count range if we elaborate/reduce certain concepts. Script and VO library is sent to a client. Animation choice to a client is sent.

3.2.2.2.4. 3. Client provides feedback/ choses VO

3.2.2.2.5. 4. New version of a script is written

3.2.2.2.6. 5. Client approves or provides a feedback

3.2.2.3. 3. Animation

3.2.2.3.1. 1. Animator animates and adds sound effects

3.2.2.3.2. 2. Client provides feedback

3.2.2.3.3. 3. Feedback implementation

3.2.2.3.4. 4. Client approves or provides a feedback

3.2.2.4. 4. Launch

3.2.2.4.1. 1. Delivery email is sent

3.2.3. Post - order

3.2.3.1. 1. After 1 month ask a client how its going

4. Processes to try

4.1. Email with a direct offer

4.1.1. 1. API last month start-ups

4.1.2. 2. Freelancer finds emails

4.1.3. 3. Send 50 emails each day

4.1.4. 4. If lead is hot - start a project/ If not - label as contact in a far future

4.2. Highly targeted email

4.2.1. 1. High custom targeting accordingly to a key fan definition

4.2.2. 2. Scanning their websites and preparing reports

4.2.3. 3. Sending reports and personalised emails.

4.2.4. 4. Schedule consultation meetings

4.2.4.1. 1. Scan website

4.2.4.2. 2. Present information during a meeting

4.2.4.3. 3. Send follow-up email with infographics

4.2.5. 5. After 1 week follow email with some free value

4.2.6. 6. After 2 weeks follow email with some free value again - discount

4.2.7. If lead is hot - start a project/ If not - label as contact in a far future

4.3. Creative animation

5. Assets needed

5.1. Script writers

5.2. Illustrators/ Animators

5.3. VOs

5.4. Programs

5.4.1. Google apps

5.4.2. Google analytics

5.4.3. Rebump

5.4.4. Hotjar

5.4.5. Twaik

5.4.6. Angel list API

5.4.7. Bulkemailchecker

5.4.8. Email guesser