Marketing Plan

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Marketing Plan by Mind Map: Marketing Plan

1. Phase 3 - New Customer Outreach

1.1. General Overview

1.1.1. Specific Outreach

1.1.1.1. Event Vendors (florists, chair and table rentals, etc.)

1.1.1.1.1. 1. Personal Email announcing the business, asking if they would like you to send a package with examples of how Coverve can help them look good/ do their events look great as well as takeaways for customers/special referral offer they can give to customers

1.1.1.2. Realestate

1.1.1.2.1. Facebook Ad Campaign

1.1.1.3. Freelancers

1.1.1.3.1. Facebook Ad Campaign

1.1.1.4. Other Small Business

1.1.1.4.1. Facebook Ad Campaign

1.1.1.5. Event Coordinators and Planners

1.1.1.5.1. 1. Personal Email announcing the business, asking if they would like you to send a package with examples of how Coverve can help them look good/ do their events look great as well as takeaways for customers/special referral offer they can give to customers

1.1.1.6. Medical Companies

1.1.1.7. Venues and Hotels

1.1.1.7.1. 1. Personal Email announcing the business, asking if they would like you to send a package with examples of how Coverve can help them look good/ do their events look great as well as takeaways for customers/special referral offer they can give to customers

1.1.2. Passive Outreach

1.1.2.1. Social Presence

1.1.2.1.1. Facebook

1.1.2.1.2. Instagram

1.1.2.1.3. SnapChat

1.1.2.2. Content Marketing

1.1.2.2.1. Blog

1.1.2.2.2. Video

2. Phase 1 - Basic Outreach

2.1. Friends & Family Outreach

2.1.1. Introduction Letter

2.2. Previous Clients Outreach

2.2.1. Venues and Hotels

2.2.1.1. 1. Personal Email announcing the business, asking if they would like you to send a package with examples of how Coverve can help their customers/clients look great as well as takeaways for customers/special referral offer they can give to customers

2.2.1.1.1. If responds and asks for packet/information

2.2.1.1.2. If doesn't respond

2.2.1.1.3. If responses and doesn't want future contact

2.2.2. Medical Companies

2.2.2.1. 1. Personal Email announcing the business, asking if they would like you to send a package with examples of how Coverve can help them look good/ do their events look great as well as takeaways for customers/special referral offer they can give to customers

2.2.2.1.1. If responds and asks for packet/information

2.2.2.1.2. If doesn't respond

2.2.2.1.3. If responses and doesn't want future contact

2.2.3. Event Vendors (florists, chair and table rentals, etc.)

2.2.3.1. 1. Personal Email announcing the business, asking if they would like you to send a package with examples of how Coverve can help their customers/clients look great as well as takeaways for customers/special referral offer they can give to customers

2.2.3.1.1. If responds and asks for packet/information

2.2.3.1.2. If doesn't respond

2.2.3.1.3. If responses and doesn't want future contact

2.2.4. Event Coordinators and Planners

2.2.4.1. 1. Personal Email announcing the business, asking if they would like you to send a package with examples of how Coverve can help their customers/clients look great as well as takeaways for customers/special referral offer they can give to customers

2.2.4.1.1. If responds and asks for packet/information

2.2.4.1.2. If doesn't respond

2.2.4.1.3. If responses and doesn't want future contact

2.2.5. Other Small Business

2.2.5.1. 1. Personal Email announcing the business, with examples of how Coverve can help their customers/clients look great and examples of how they worked with businesses like theirs (if applicable)

2.2.5.1.1. If doesn't respond

2.2.5.1.2. If responses and doesn't want future contact

2.2.6. Freelancers

2.2.6.1. 1. Personal Email announcing the business, with examples of how Coverve can help their customers/clients look great and examples of how they worked with businesses like theirs (if applicable)

2.2.6.1.1. If doesn't respond

2.2.6.1.2. If responses and doesn't want future contact

2.2.7. Realestate

2.2.7.1. 1. Personal Email announcing the business, with examples of how Coverve can help their customers/clients look great and examples of how they worked with businesses like theirs (if applicable)

2.2.7.1.1. If doesn't respond

2.2.7.1.2. If responses and doesn't want future contact

3. Phase 2 - Affilate and Referal Setup

3.1. Previous Clients

3.1.1. Venues and Hotels

3.1.2. Event Coordinators and Planners

3.1.3. Event Vendors (florists, chair and table rentals, etc.)

3.1.4. Realestate

3.2. New Contact Outreach

3.2.1. Venues and Hotels

3.2.2. Event Coordinators and Planners

3.2.3. Realestate

3.2.4. Event Vendors (florists, chair and table rentals, etc.)