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Marketing Management and Planning by Mind Map: Marketing Management and
Planning
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Marketing Management and Planning

Major Case: UC Sustainability

Branding

Proposal

Facebook

General Marketing Theory

Marketing mix

Customer mix

Target markets, positioning and segmentation

Creating value

Product life cycle

Strategies Processes and Plans

Marketing planning process

Marketing planning cycle

Mission statement

SBU structure

Ansoff's grid model

Corporate culture

Market opportunity analysis

Goal formation

Market analysis

Forecasting

Profitability

Competition

Evaluating marketing research

Strategic issues and considerations

Secondary vs primary data

Marketing research process

Qualitative measures

Sampling

Marketing decision support system

Measures of market demand

Environmental Analysis

Technology

Government

Economics

Culture

Demographics

SWOT analysis

PESTEL analysis

Five forces analysis

Impact analysis

Scenario analysis

Porters value chain

Creating customer value, satisfaction and loyalty

customer perceived value determinants

customer relationship management

customer retention strategies

Analysing consumer markets

Freud's theory

Maslow's hierarchy of needs

Herzberg's two factor theory

consumer buying process

social factors

lifestyle factors

Competitor and industry analysis

Competitor actions

Exit barriers

Market leader

Strength and weakness checklist

Customer service

Image

Consumer decision model

Service value model

Subliminal perception

Service design

The house of quality

12 principles for service design

Internal analysis

Service distinction

Matching demand and supply

Improving service quality

Customer failure

Sales and profitability

Brand loyalty

Cost vs performance

Organisational capabilities/constraints

Strategic decisions

Growth - share matrix

Branding

strategy decisions

development

valuation

maintenance

Segmentation

geographic

demographic

psychographic

behavioural

Implementation

strategy evaluation

control

marketing audit

Critical thinking

Disposition

Criteria

Argument

Reasoning

Point of view

Critical reading

Growth strategies

Market development

Product development

Diversification

Growth of existing product

Incentives

Vertical integration

Global strategies

scale economies

cross subsidisation

strategic alliances

Diversification

Internal expansion

External expansion

sub brand

endorsed brand

Communication

Advertising

Sales promotion

Events

Public relations

Direct marketing

Interactive marketing

Word of mouth

Personal selling