Marketing Management and Planning

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Marketing Management and Planning by Mind Map: Marketing Management and Planning

1. Major Case: UC Sustainability

1.1. Branding

1.2. Proposal

1.3. Facebook

2. General Marketing Theory

2.1. Marketing mix

2.2. Customer mix

2.3. Target markets, positioning and segmentation

2.4. Creating value

2.5. Product life cycle

3. Strategies Processes and Plans

3.1. Marketing planning process

3.2. Marketing planning cycle

3.3. Mission statement

3.4. SBU structure

3.5. Ansoff's grid model

3.6. Corporate culture

3.7. Market opportunity analysis

3.8. Goal formation

3.9. Market analysis

3.10. Forecasting

3.11. Profitability

3.12. Competition

4. Evaluating marketing research

4.1. Strategic issues and considerations

4.2. Secondary vs primary data

4.3. Marketing research process

4.4. Qualitative measures

4.5. Sampling

4.6. Marketing decision support system

4.7. Measures of market demand

5. Environmental Analysis

5.1. Technology

5.2. Government

5.3. Economics

5.4. Culture

5.5. Demographics

5.6. SWOT analysis

5.7. PESTEL analysis

5.8. Five forces analysis

5.9. Impact analysis

5.10. Scenario analysis

5.11. Porters value chain

6. Creating customer value, satisfaction and loyalty

6.1. customer perceived value determinants

6.2. customer relationship management

6.3. customer retention strategies

7. Analysing consumer markets

7.1. Freud's theory

7.2. Maslow's hierarchy of needs

7.3. Herzberg's two factor theory

7.4. consumer buying process

7.5. social factors

7.6. lifestyle factors

8. Competitor and industry analysis

8.1. Competitor actions

8.2. Exit barriers

8.3. Market leader

8.4. Strength and weakness checklist

9. Customer service

9.1. Image

9.2. Consumer decision model

9.3. Service value model

9.4. Subliminal perception

10. Service design

10.1. The house of quality

10.2. 12 principles for service design

11. Internal analysis

11.1. Service distinction

11.2. Matching demand and supply

11.3. Improving service quality

11.4. Customer failure

11.5. Sales and profitability

11.6. Brand loyalty

11.7. Cost vs performance

11.8. Organisational capabilities/constraints

11.9. Strategic decisions

11.10. Growth - share matrix

12. Branding

12.1. strategy decisions

12.2. development

12.3. valuation

12.4. maintenance

13. Segmentation

13.1. geographic

13.2. demographic

13.3. psychographic

13.4. behavioural

14. Implementation

14.1. strategy evaluation

14.2. control

14.3. marketing audit

15. Critical thinking

15.1. Disposition

15.2. Criteria

15.3. Argument

15.4. Reasoning

15.5. Point of view

16. Critical reading

17. Growth strategies

17.1. Market development

17.2. Product development

17.3. Diversification

17.4. Growth of existing product

17.5. Incentives

17.6. Vertical integration

18. Global strategies

18.1. scale economies

18.2. cross subsidisation

18.3. strategic alliances

19. Diversification

19.1. Internal expansion

19.2. External expansion

19.3. sub brand

19.4. endorsed brand

20. Communication

20.1. Advertising

20.2. Sales promotion

20.3. Events

20.4. Public relations

20.5. Direct marketing

20.6. Interactive marketing

20.7. Word of mouth

20.8. Personal selling