How can we improve the form conversion rate for people registering multiple people in one transac...

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How can we improve the form conversion rate for people registering multiple people in one transaction by 30% in the next 3 months? by Mind Map: How can we improve the form conversion rate for people registering multiple people in one transaction by 30% in the next 3 months?

1. How can we make the process of registering multiple people less of an effort?

1.1. Can we make entering in all the data quicker?

1.1.1. Can they copy info from one person to another?

1.1.1.1. Copy fundraising target?

1.1.1.2. Copy fundraising restriction?

1.1.1.3. Copy emergency contact?

1.1.1.4. Copy phone number?

1.1.1.5. Copy address?

1.1.2. Can we pull in data from another source

1.1.2.1. Connect to the phone book on their mobile?

1.1.2.2. Connect to other sources??

1.2. Can we reduce the amount of data we collect?

1.2.1. Can we collected limited data about other participants?

1.2.1.1. Not ask for fundraising info?

1.2.1.2. Communicate with just the lead participant?

1.2.1.3. Send packs to just the lead participant?

1.2.2. Can lead registrants reserve a place and provide details later?

1.2.2.1. Lead registrant can provide additional registrant details later?

1.2.2.2. Additional registrants can provide their own details?

2. How can we convince people registering multiple people is worth the effort?

2.1. Can we show that others are registering others?

2.2. Can we provide an incentive for registering others?

2.2.1. Reduce the price for groups registering?

2.2.2. Send the group leader a free gift?

2.3. Can we demonstrate the outcome of registering others?

2.3.1. Show how fun it will be to complete the event together?

2.3.2. Show the impact of group participation on fundraising/the cause?

3. How can we make the process of registering multiple people seem like less of an effort?

3.1. Can we reassure people it won't take long to register others?

3.1.1. Say "it will be quick"?

3.1.2. Provide average completion times for the number of people you are registering?

3.2. Can we make registering others feel quicker?

3.2.1. Can we provide emotional feedback?

3.2.1.1. Build avatars of your group members as you register?

3.2.1.2. Add names of your group members to an impact statement as you register?

3.2.2. Can we improve the form progression?