Press Release

1. Pitch Umbrella

1.1. Big Data

1.2. Analytics

1.3. Big Data Visual Analytics

1.4. Business Intelligence

1.5. Predictive

1.6. Natural Language

1.7. other options?

2. Marketing Usecases

2.1. Clickstream Analytics

2.2. Programmatic Ad Buys

2.3. Customer Lifetime Value

2.4. Campaign Effectiveness

3. Niche Marketing Usecases (We should probably avoid talking about this)

3.1. Brand Management

3.2. Field Data

3.3. etc

4. Positioning Inkriti

4.1. Digital tech provider

5. Positioning Infruid

5.1. What to say