1. characteristics
1.1. larger
1.2. sectors
1.2.1. education
1.2.1.1. up-front education for clients
1.2.1.1.1. we have to understand how to catch the next time around
1.2.2. government
1.2.2.1. care more about long term
1.2.2.2. less interest in brand/surface
1.3. ngo
1.3.1. have smaller budgets
2. authority
3. Target audience
3.1. Poeple who have spent a lot of money on a drupal website but it's does not seem to live up to expectations
3.2. larger corporates who have been burned
3.2.1. are willing to learn
3.2.2. have to sell strategy
3.3. websites are strategically important
3.4. Has lost trust in it's development team
3.4.1. Doubting the development
3.5. Has a new Drupal website
3.6. Doubting the quality of the site
3.7. It has become difficult to make changes to your drupal site
3.8. Things are not working as I expected them to
3.9. anyone who has had an agency build a drupal website
3.9.1. agencies like campaign sites
3.9.1.1. what happens when someone needs to keep updating and changing these sites
3.9.2. how do these get turned into platforms
3.10. agencies?
3.10.1. Is there any way to work directly with an agency
3.10.1.1. very limited budget for development
3.10.1.2. we dont want to have to get someone else between us and the clients
3.10.1.3. not really interested in white label
3.10.2. cant do maintenance
3.10.2.1. dont do Drupal
3.10.3. why do they get the website business?
3.10.3.1. they sell to marketing people
3.10.3.2. marketing people don't know what websites need to do
3.10.4. brand orientated clients are not interested in our work
4. Key words
4.1. Search Keywords (ranked)
4.1.1. Website Test
4.1.2. Website Testing
4.1.3. Website Grade
4.1.4. Website Quality
4.1.5. Website Rating
4.1.6. Website Assessment
4.1.7. https://goo.gl/zYKl7U
5. why?
5.1. We sell a lot of things
5.2. but we have never captured a lot of what we need tobe able to sell
5.2.1. cant write the content
5.3. we can cross sell
5.3.1. each product leads onto others
5.3.2. we need to know who to sell products too
5.3.2.1. the more targeted our products the better we can target our content
6. elements
6.1. inputs and outputs
6.2. resources
6.2.1. client liason
6.2.2. auditing
6.3. assets
6.3.1. audit checklist
7. voice
7.1. think of things as a presentation that you would present in a natural way
7.2. our voice is natural
8. aida
8.1. awareness
8.2. interest
8.3. desire
8.4. action
9. what comes next
9.1. we work to fix key issues that come out of our audit
9.2. audit the client processes and capabilities
9.2.1. we need to work out how our clients work
9.2.1.1. we want to be able to choose our clients
9.2.2. digital resiliance audit
9.2.3. how do we convince them they need this?
9.2.3.1. risk assessments
9.2.3.2. positive risks
9.2.4. how can your org do better
9.2.5. we cannot fix their site until we know what is causing the problems
9.3. content audit
9.4. analytics
9.4.1. custom analytics reports
9.4.2. allow technical
9.5. content strategy
9.6. roadmap
9.7. rebuild
10. our
11. Intro
11.1. content
11.1.1. Heading
11.1.1.1. What title would make someone come to your talk
11.1.1.1.1. What is the question people are asking
11.1.1.2. ideas
11.1.1.2.1. Measuring the health of your Drupal site
11.1.1.2.2. Has my site been built well?
11.1.1.2.3. How good is my Drupal site?
11.1.1.2.4. Rate my Drupal site?
11.1.1.2.5. Drupal site quality rating
11.1.1.2.6. Rate the quality of your Drupal website
11.1.1.3. constraints + scope
11.1.1.3.1. Is drupal specific
11.1.1.4. tools
11.1.1.4.1. Google trends
11.1.2. strapline
11.1.2.1. Convince someone to pay attention
11.1.2.2. ideas
11.1.2.2.1. Know what to do next
11.1.2.2.2. Know whhat you have and what you can do with it
11.1.2.2.3. Get an expert opinion on how well your drupal site has been built
11.1.2.2.4. Know how well has your drupal site has been built?
11.1.2.2.5. It's not magic, it;s just technology
11.1.3. standfirst
11.1.3.1. sources
11.1.3.1.1. Most important pain / gain
11.1.3.2. Ideas
11.1.3.2.1. Regain control of your Drupal project by getting expert advice from one of the UK's most established drupal teams.
11.1.3.2.2. Regain control of your drupal site and know what steps to take next
11.1.3.2.3. Gain insight into the quality of your Drupal site so that you can make informed decisions on what to do next
11.2. Presentation
11.2.1. slide 1
11.2.2. slide 2
11.3. Google search/ Adwords/SEO
11.3.1. Heading and standfirst are your google search snippet
12. Adverts
12.1. structure
12.1.1. title
12.1.2. Text