CROSSFIT 2010 COMMUNICATIVE ECOLOGY MAP

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CROSSFIT 2010 COMMUNICATIVE ECOLOGY MAP by Mind Map: CROSSFIT 2010 COMMUNICATIVE ECOLOGY MAP

1. FACEBOOK

1.1. EXTERNAL

1.1.1. Non-members can view tips, tricks and video demonstrating certain exercises

1.1.2. Non-members can view reviews

1.1.3. Share youtube videos relating to certain movements and exercises

1.2. INTERNAL

1.2.1. Customers can provide reviews, allowing external stakeholders to form judgement based on them

1.2.2. Existing consumers can keep up to date on future events, challenges, class schedules

2. WEBSITE

2.1. INTERNAL

2.1.1. Protrays class schedule as well as a booking system

2.1.2. Workout of the day > Members can preview what the specified exercise is for the week/day

2.2. EXTERNAL

2.2.1. Contact details for external users, general information about signing up and info behind the brand

2.2.2. Information about the company as a whole and the ethos behind the brand

2.2.3. Booking system and registration for non-members

2.2.4. "Personal trainers" tab that allows audience to get to know the staff, form a judgement on who they wish to seek training from

3. Website is directly linked on Instagram bio > direct users to find out further information if they wish

4. Links website from Facebook under "About" tab

5. TWITTER

5.1. INTERNAL

5.1.1. Members can keep up to date on upcoming events and promotions

5.1.2. Hashtags #CF2010 #fitfam allows users to track activity relevant to the company

5.2. EXTERNAL

5.2.1. Hashtags #CF2010 #fitfam allows users to track activity relevant to the company

5.2.2. Non-members can view feed as a way of "getting to know" the company and what it does

6. INSTAGRAM

6.1. EXTERNAL

6.1.1. Use of hashtags #CF2010 #fitfam to target niche audience

6.1.2. Provides tips, tricks, "how-to" videos for a wide audience

6.1.3. Relate content to broader fitness community > cross-fit games, apps, youtube videos

6.2. INTERNAL

6.2.1. Showcase "high scores" and results of existing consumers; track and demonstrate progress

6.2.2. Use of hashtags #CF2010 and #fitfam to allow existing customers to refer back to previous content or activity

6.2.3. Encourage existing members to upload and share their fitness journey

6.2.4. Creates a friendly and informal atmosphere through "selfies" of staff > portraying a sense of family

7. Instagram feed is directly linked to Twitter account