1. Global and Industry factors
1.1. The Law
1.1.1. Copyright
1.1.1.1. Graphics
1.1.1.2. Content
1.1.1.3. Code
1.1.2. Privacy laws
1.1.2.1. Gathering of info
1.1.2.2. Storing of info
1.1.2.3. Using info
1.1.3. E-commerce
1.1.3.1. Consumer rights
1.1.3.2. Cross-border taxation
1.1.3.3. Payment / refund policy
1.1.3.4. Online gambling laws
1.1.3.5. Medical claims laws
1.1.4. Freedom of the press laws
1.1.4.1. Libel and defamation
1.1.4.2. Hatred and incitement
1.1.4.3. Adult and obscene material
1.1.5. Accessibility laws
1.2. Industry and market trends
1.2.1. How many competitors are online?
1.2.2. What are the competitors' online business models?
1.2.3. How well are they performing?
1.2.4. How mature is the online model for the industry?
1.3. Online society and culture
1.3.1. # of people with internet access (locality, trend)
1.3.2. Sub-populations of interest
1.3.3. Current acceptance of technology for the particular use
1.3.4. Government support for projects to narrow the "digital devide".
2. Technology Factors
2.1. Out-of-the-box vs Custom build
2.2. Systems integration: e-commerce, CRM, ERP, marketing, etc.
2.3. Code reuse: frameworks, templates, components
2.4. Responsive interface technology (optimized for all devices)
2.5. Semantic markup
3. Business and Management factors
3.1. Website resourcing
3.1.1. Size
3.1.1.1. Small 1,500 - 4,000 hours
3.1.1.2. Medium 4,000 - 10,000 hours
3.1.1.3. Large 10,000+ hours
3.1.2. Complexity
3.1.2.1. Basic - A few static pages coded in straight HTML
3.1.2.2. Dynamic - Content Management System (CMS) driven site
3.1.2.3. E-commerce
3.1.3. Activity
3.1.3.1. Quiet 0-50 page impressions / month
3.1.3.2. Intermediate 50K - 1M page impressions / month
3.1.3.3. Busy 1M+ page impressions / month
3.2. Project approach
3.2.1. Turn key vs. Consultancy vs. JV
3.2.2. Waterfall vs. Agile
3.2.3. Co-located vs geographically distributed
3.3. Company Policies and Practices
3.3.1. Privacy policy
3.3.2. Security policy
3.3.3. Brand policy
3.4. Website management
3.4.1. Management structure and procedures
3.4.2. Roles and responsibilities