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Rocket clouds
VINTAGE 199 by Mind Map: VINTAGE 199

1. Research

1.1. qualitative research

1.1.1. focus group

1.2. quantitative research

1.2.1. general survey

1.3. interview with the owners of the store

2. Website

2.1. prototype testing

2.1.1. 5 seconds test

2.1.2. card sorting test

2.1.3. bert

2.1.4. think aloud test

2.1.5. trunk test

2.2. sketches

2.2.1. wireframes

2.3. prototyping

3. Digital marketing

3.1. social media

3.1.1. real models, user generated content

3.1.2. show price of the model

3.1.3. outfit ideas, buy this look

3.2. email marketing

3.3. ads

3.4. video

3.4.1. storyboard

3.5. persuasive techniques, micro and macro suasion

4. SEO, SEM

5. Target audience

5.1. customer journey

5.2. communication plan (message, channels, tone of voice)

5.3. stp model

5.4. target research

5.4.1. personas

5.5. primary, secondary

6. Market analysis

6.1. swot, tows

6.2. competitor analysis

6.2.1. direct, inderict, replacement

6.3. pestle

7. Visual identity

7.1. color scheme. logo, typography

7.2. moodboard, style tile

8. Report

8.1. intro

8.1.1. introduction

8.1.2. problem formulation

8.1.3. problem area

8.2. design guide

8.3. conclusion

8.4. bibliography

9. Business strategy

9.1. mission, vision, values

9.2. lead generation

9.3. selling proposition

10. Resources

11. Documentation

11.1. trello

11.2. do, doing, done

11.3. mind maps

11.4. screenshots

11.5. process video

12. Key words

12.1. sustainability

12.2. thrift

12.3. secondhand

12.4. coffee

12.5. fashion

12.6. affordabôe