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Research Proposal Fair trade: From a Consumption Choice Attitude to Buying Behavior by Mind Map: Research Proposal 
Fair trade: From a Consumption Choice Attitude to Buying Behavior
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Research Proposal Fair trade: From a Consumption Choice Attitude to Buying Behavior

Method

Quantitative Approach

Survey

Literature Review

Abeliotis, K., Koniari, C., & Sardianou, E. (2010).

Adams, M., & Raisborough, J. (2010).

Ajzen, I., & Fishbein, M. (1980).

Connolly, J., & Prothero, A. (2003).

Connolly, J., & Shaw, D. (2006).

De Pelsmacker, P., Janssens, W., & Mielants, C. (2005).

Dickson, M. A. (2000).

Doran, C. J. (2009).

Finisterra do Paço, A. M., Raposo, M. L., & Filho, W. L. (2009).

Fitzmaurice, J. (2005).

Joergens, C. (2006).

Kim, G.-S., Lee, G. Y., & Park, K. (2010).

Low, W., & Davenport, E. (2006).

Mohan, S. (2009 December).

Morrel & Jayawardhena (2010).

Naidoo, I. (2008).

Nicholls, A., & Lee, N. (2006).

Shen, D., Dickson, M. A., Lennon, S., Montalto, C., & Zhang, L. (2005).

Vantomme, D., Geuens, M., DeHouwer, J., & DePelsmacker, P. (2006).

Walton, A. (2010).

Relationships

Personal values will have a strong relationship to fair trade as a buying behavior

Personal values will be a key determinant in the transition to FT as buying behavior

Subjective Norm will also have a strong positive relationship with fair trade buying behavior

Attitude towards the behavior will also depict a positive relationship

Eagerness will determine the extent of buying behavior

Theory of Reasoned Action

Revised

Personal Values, Model, The Conceptual Model

Subjective Norm

Attitude towards Behavior

Intention

Eagerness

Importance of the Study

Understanding consumers' wants

Fair trade apparel sector will benefit

Add to knowledge base on the fair trade buying behavior of consumers

New node

Fair Trade

http://www.youtube.com/watch?v=cfVS1vbXyXo

http://bit.ly/glyuAK