The Future of Media Work & Learning

Keynote speech from Helen Baxter of Mohawk Media at Engaging with the Future at the New Zealand Broadcasting School in Christchurch, December 2010.

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The Future of Media Work & Learning by Mind Map: The Future of Media Work & Learning

1. The Web is Us/ing Us

2. Published by Helen Baxter, Mohawk Media, NZ under a Creative Commons, Attribution-Noncommercial-Share Alike (BY-NC-SA) License. You can share, remix and republish this work for non commercial use, as long as you give attribution and publish using the same CC license.

3. Skills & Attributes

3.1. Hire for attitude, train for skills

3.2. Avoiding Future shock

3.3. Auto-didacts

3.4. Importance of Games

3.5. Need Shared Terms of Reference

3.6. Telescoping nature of evolutionary paradigm

3.7. Powersearching

3.8. Knowledge Trading

3.9. Social networks

3.10. Technophilia

3.11. Business Skills

3.11.1. Professional Practice

3.11.2. Freelancers & contracters

3.11.3. Xero.com

3.11.3.1. Invoices, accounts

3.12. Brand of One

3.13. Self publishing

3.14. Presentation

3.14.1. Prezi.com

3.15. Flexibility

3.15.1. Social Media Savvy

3.15.1.1. Strategy

3.15.1.2. Skills

3.16. Selling

3.16.1. Stories

3.16.2. Ideas

3.17. 5 - 10 years

3.17.1. Multiple Careers

3.17.2. Robots

3.17.3. Fab Labs and Desktop Printers

3.17.4. Nanotechnology

4. Future of Media Learning

4.1. "It is the supreme art of the teacher to awaken joy in creative expression and knowledge." ~ Einstein.

4.2. Life-long Learning Needed for ALL - Students AND Educators

4.2.1. Innovation through collaboration

4.2.2. Connecting students, educators and business partners

4.2.3. Moving towards a "Literacy of Cooperation"

4.2.3.1. Howard Rheingold

4.2.4. Two way knowledge flows

4.3. Publish v Practice

4.3.1. More hands on

4.3.2. Less theory

4.3.3. Income streams & syndication

4.3.4. Professional Practice skills

4.4. Publishing now Two-Way

4.4.1. 1. creation & publishing of content

4.4.2. 2. managing audience feedback

4.5. Manage the learning - not the students

4.6. Format changes structure

4.6.1. Shorter Formats 2-3 mins

4.6.2. No Padding for Ad Breaks

4.7. Webtop v Desktop Applications

4.8. E-Learning from the best

4.8.1. For free!

4.9. 3D Virtual Worlds

4.9.1. e-Learning Academies - 2nd Life

4.9.2. Live Lectures with world experts

4.9.3. Avatars & Teleprescence - for interviews, conferences & work

4.9.4. Machinima made Cinema

4.9.5. Console communities - being Kinected

4.10. TEDucation

4.10.1. TED Talks

4.10.1.1. Technology, Entertainment & Design

4.10.1.2. Ideas Worth Spreading

4.10.1.3. Eva Vertes - Aged 19

4.10.1.3.1. Alzheimers Breakthough Aged 14

4.10.1.3.2. Princeton - Cancer Stem Cells Research

4.10.1.4. Sir Ken Robinson

4.10.1.4.1. Changing Education Paradigms

4.10.2. Teachertube

4.10.2.1. "I don't have ADHD - I'm just not listening

4.10.2.2. Pay Attention

4.11. Manage the learning - not the students

5. Future of Media Work

5.1. New Pathways to Publishing

5.2. Markets / Income

5.2.1. Crowdfunding

5.3. Budgets slashed

5.4. Need for multi-tasking teams

5.5. Specialists not longer enough

5.6. Remote / Distributed Teams

5.6.1. Cloud based PM tools essential

5.6.2. Team Work PM

5.6.3. Basecamp

5.6.4. Mobile Networks

5.7. Contracters & Freelancers

5.8. Not making TV, Video, Film

5.8.1. Digital Media Content

5.8.2. Three Screens

5.8.2.1. Quick Dip

5.8.2.1.1. Mobile

5.8.2.2. Lean forward

5.8.2.2.1. Interactive

5.8.2.3. Lean back

5.8.2.3.1. Watch

5.8.3. Changing consumption

5.9. Plummeting Production Costs

5.9.1. All starts with sound

5.9.1.1. Decent mike + pop shield

5.9.1.2. Buy Wireless radio mikes

5.9.1.3. Jawbone noise cancelling microphones

5.9.2. Lower barriers to entry

5.9.3. Do what you can with what you've got

5.9.3.1. Skype audio interview: Greg Broadmore, Weta Workshop

5.9.3.2. + Animation = Dr Grordbort interview (2:30)

5.10. Creative Commons

5.10.1. Some Rights Reserved

5.10.2. Remixable Media

5.10.3. Reach new audiences

5.10.4. Build a fan base

5.11. Journalism

5.11.1. Collborative reporting

5.11.2. Wikis v Blogs

5.11.2.1. Wikileaks

5.11.3. Crowdsourcing

5.11.3.1. Fact checking

5.11.4. Social Media Curation

5.11.4.1. Storify

5.11.4.2. Keepstream

5.11.4.3. Curatedby

5.11.5. Twitter conversations

5.11.6. Citizen media

5.11.6.1. images, video, audio from phones

5.12. Business

5.12.1. business models lag behind tech

5.12.2. Embed sponsorship or product placement

5.12.2.1. More effective than pre-rolls or overlays

5.12.3. Create once - sell many times

5.12.4. Korea - grid delivery systems & P2P Distribution

5.12.4.1. Bandwidth increases the more download

5.12.5. Google TV

5.12.5.1. Entertainment hub, searches all channels

5.12.5.2. Apple TV

5.13. Mobile

5.13.1. Pico projectors

5.13.2. Haptic feedback

5.13.3. Tactial interfaces

5.13.4. 50% of the world now has a mobile phone

5.13.5. Qik.com - citizen media streams

5.14. Gaming/Interaction

5.14.1. Participatory Media

5.14.1.1. Online Identity

5.14.2. Cast your avatar in LOST Universe

5.14.3. Fan fiction

5.14.3.1. Buffyverse

5.14.3.2. Firefly Browncoats

5.14.3.3. Star wars

5.14.4. Racting - The Diamond Age

5.14.5. "People watch stories not pictures"

5.15. Holo-TV

5.15.1. Known as Star Wars Tech

5.15.2. Demoed - Japan 2009

5.15.3. No 3D glasses

5.15.4. Can move head around

5.15.5. NHK Japan 2016

5.15.6. Japan driven by bid for 2022 World Cup - football

5.15.7. Not on walls, more like large book on floor

5.16. Future

5.16.1. Real Time Translation

5.16.1.1. Babelfish earpieces

5.16.2. Flexible screens

5.16.2.1. Home wall - organic LEDs

5.16.2.1.1. Cheaper than wall paper?

5.16.3. Contact lenses

5.16.3.1. Digital lenses can already zoom in

5.16.4. OLEDs need no backlighting

5.16.5. 3d Autostereoscopic displays

6. Challenges & Opportunities

6.1. The Cloud

6.1.1. The Internet is now Integral not External to Life

6.1.2. Learning how to learn

6.1.2.1. Adaptive thinking

6.1.2.2. Fluid Intelligence

6.1.3. What's all this 2.0?

6.1.3.1. Co-operation v Competition

6.1.3.2. Collaboration v Control

6.1.3.3. Clicks v Mortar

6.1.3.4. Webtop v Desktop

6.1.3.5. Blogs, Pods, Vlogs, Tagging

6.1.3.6. Prosumers

6.1.3.7. Generation Y

6.1.4. The Semantic Web

6.1.4.1. Tagging

6.1.4.1.1. Folksonomy

6.1.4.1.2. Taxonomy

6.1.5. Wikis

6.1.5.1. Collaborative writing, facts

6.1.6. Blogs

6.1.7. RSS

6.1.7.1. Readers

6.1.7.2. Aggregators

6.1.8. Twitter

6.1.8.1. search.twitter.com

6.1.8.2. #eqnz

6.1.9. Podcasting / Streaming

6.1.9.1. netRadio

6.1.9.2. Ustream.tv

6.1.9.3. qik.com

6.1.10. Vlogging

6.1.10.1. IpTV

6.1.10.2. Adobe OnLocation

6.1.11. Social News Networks

6.1.11.1. Citizen Media

6.1.11.2. Reddit

6.1.12. Open Source Software

6.1.12.1. Free, Open, Customisable, Shareable

6.1.12.2. Edubuntu for Operating System

6.1.12.3. Drupal for Community Platform

6.1.12.4. Moodle for e-Learning Spaces

6.1.12.5. Open Office / Zopa for office tools

6.1.13. Crossposting

6.1.13.1. Tube Mogul

6.1.13.2. Pixelpipe

6.1.13.3. Posterous

6.1.13.4. Tumblr

6.2. Content & News

6.2.1. Transparency

6.2.2. Wikification of the Media

6.2.3. Shared Bookmarks & Annotations

6.2.4. Community feedback

7. Helen Baxter

7.1. MD Mohawk Media

7.2. Tech Commentator, Virtual World, Radio NZ

7.3. Producer, the g33k show

7.3.1. Alt TV, 2008

7.3.1.1. Free to air, SKY & Stream

7.3.1.2. Half hour animated show

7.3.1.3. Produced by two people

7.3.2. Ustream.TV, 2009 - 2010

7.3.2.1. Kiwi FM

7.3.3. Re-launched2011

7.3.3.1. Real time animation

7.3.3.2. Podular approach

7.3.3.3. Multichannel

7.4. Pathway

7.4.1. Venue Magazine, 1992

7.4.2. Internet Business, 1994

7.4.3. Internet Trainer, 1997

7.4.3.1. BBC Radio Commentary

7.4.3.2. Distance learning DVD

7.4.3.2.1. All you need to know about the Internet (Digital Cognition, 1998)

7.4.4. Internet Producer, 2000

7.4.4.1. ECommunities

7.4.5. Editor / Community Manager, 2001 - 2003

7.4.5.1. KnowledgeBoard.com

7.4.5.2. Global Community

7.4.5.3. Teleworker

7.4.5.4. Knowledge & Innovation

8. Links

8.1. The MsBehaviour Files at the Big Idea

8.2. Diigo - Web 2.0 Tools

8.3. theg33kshow