1. Branding
1.1. Content
1.1.1. Blog
1.1.2. Video
1.1.3. Testimonials
1.1.4. Social Media
1.1.5. PODCAST
1.2. Personality
1.2.1. accompanying videos
1.3. Positioning
1.3.1. EQUALITY
1.3.2. Data driven EMPOWERMENT
2. Your Opportunity
2.1. Services
2.1.1. Community service
2.1.2. REDUCE RECIDIVISM DRIVEN BY DATA
2.2. Partner
2.2.1. NYPD
2.2.2. LOCAL SCHOOLS
2.3. Audiences
2.3.1. AT RISK YOUTH
2.3.2. LOCAL BUSINESSES
2.4. Authority
2.4.1. 5+ YEARS RUNNING NONPROFIT
2.4.2. NETWORK OF NONPROFITS
3. Goal
3.1. Sell your own services
3.1.1. Engage with the nonprofit
3.1.1.1. Membership
3.1.1.2. Donations
3.2. Grow your visibility
3.2.1. SEO
3.2.2. Blogging
3.2.3. Podcast
3.3. Sell third party products
3.4. Create membership site
3.4.1. EXCLUSIVE EVENTS
3.4.1.1. USHER
3.4.1.2. KENDRICK LAMAR
3.4.2. Exclusive offers
3.4.2.1. openings
3.4.2.2. CLIENTS art work (kids work with the NYPD to create art
3.4.2.3. PRINTS OF EVENTS
4. Your Offer
4.1. Features
4.1.1. Engage with the work through the website.
4.2. Benefits
4.2.1. Reduce drop out rates
4.2.2. Reduce crime rate
4.2.3. alternative school programs
4.3. Uniqueness
4.3.1. Few programs exist outside of the school
4.4. So What?
4.4.1. Create empowerment in your community.
5. Niche
5.1. Level of engagement
5.1.1. measured through internal analytics
5.1.1.1. FORMS
5.1.1.2. SEO
5.1.1.3. SEGMENT.com
5.2. Competition
5.2.1. Compared to local nonprofits
5.3. Profitability
5.3.1. low overhead
5.3.2. easy PR angle