Salford Concert

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Salford Concert by Mind Map: Salford Concert

1. Coverage

1.1. Digital

1.1.1. Online Social Networks

1.1.1.1. MySpace - Free

1.1.1.2. Facebook - Free

1.1.1.3. Bebo - Free

1.1.1.4. Last.fm

1.1.2. Microsite

1.1.2.1. Ning.com - Free

1.1.2.2. Commissioned - £3k

1.1.3. Media

1.1.3.1. Video

1.1.3.1.1. Pre-event from bands

1.1.3.1.2. live streaming

1.1.3.1.3. Post-event edits, interviews and messages

1.1.3.2. Audio

1.1.3.2.1. Pre-event teasers

1.1.3.2.2. Possible live link up with local radio

1.1.3.2.3. Post event edits

1.1.3.3. Photo

1.1.3.3.1. Commissioned coverage

1.1.3.3.2. User coverage - Flikr/social sites

1.1.4. Viral

2. Promotion

2.1. Email & SMS - low cost up to £3k

2.1.1. Subscription from online presence

2.2. Media

2.2.1. Radio

2.2.1.1. XFM - Salford Quays

2.2.1.2. Rock FM

2.2.1.3. Century

2.2.1.4. GMR

2.2.2. Print

2.2.2.1. MEN

2.2.2.2. Salford Advertiser

2.2.2.3. Metro

2.2.2.4. Time Out

2.2.2.5. college/Uni papers

2.3. Ambient

2.3.1. Dressed Up Sandwich Boards

2.3.2. Guerilla

2.3.2.1. Street Art - huge chalk

2.3.2.2. Hijack public place

2.3.2.3. rent a crowd

2.3.3. Posters

2.3.3.1. Fly

2.3.3.2. paid for

2.3.3.3. On-site

2.4. Direct Mail

3. Target Audience

3.1. Manchester & Salford Catchment

3.2. 10,000 Salford College Students

3.3. New Applicants to college

3.4. Affiliated Salford Uni list

3.5. Music Lovers

3.6. Core Demographic 16-30s

3.7. Brand Savvy - cutting edge taste

4. PR Hooks

4.1. Competitions

4.1.1. Battle of the bands

4.1.2. Vip tickets - Limo, champagne VIP treatment - can use with Radio for give aways

4.1.3. Design the set list

4.1.4. Meet the band etc.

4.2. Celebrity Involvement

4.2.1. Ting Tings - Salford

4.2.2. Elbow/Guy Garvey - Oldham

4.2.3. Starsailor - Wigan

4.2.4. The Courteeners - Manc

4.2.5. The Fall - Manc

4.2.6. Madchester/Indie Scene

4.3. Tie into alternative sector

4.3.1. Manga Exhibition - Urbis til late Sept

4.3.2. John Squire - Art Exhibition in Oldham til Sept 5th

4.4. Back to School timing - 6th Sept.

4.5. Student involvement in production

4.6. 18 years since launch of first degree for Pop in UK by SC

4.7. Cause related event

5. Student involvement

5.1. Media

5.2. Music tech

5.3. Performing Arts

5.4. Multi-media

6. The Experience

6.1. Event

6.1.1. Sound

6.1.1.1. Quality

6.1.2. Visuals

6.1.2.1. VJ

6.1.2.2. Art link ins/Decoration

6.1.3. Peripherals

6.1.3.1. Performances off stage

6.1.3.2. SMS/MMS donations/competitions

6.1.3.3. Live feed photos on stage

6.1.3.4. product mix for sale at time

6.1.4. Services

6.1.4.1. Security

6.1.4.2. Toilets

6.1.4.3. Cloakroom

6.1.4.4. Staff

6.2. Pre-event

6.2.1. uncovering news/acts/facts

6.2.2. process of getting a ticket

6.2.3. BrandBuzz

6.2.4. Finding out about event

6.3. Post-event

6.3.1. Ability to get hold of event capital e.g. videos etc link up with others

6.3.2. Follow up contact via personal details collected

7. Feedback loop

7.1. Data capture

7.2. Feedback from attending - exit interviews, brand coverage, comments posted

7.3. Email tester for people interested in news for similar forthcoming events

8. Operational

8.1. Team sign off process

8.2. Briefing notes

8.3. spokespeople - Event and Charity

8.4. budget and timings

8.5. On-site presence and command structure during event

8.6. Ticket pricing