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Salford Concert by Mind Map: Salford Concert
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Salford Concert

Coverage

Digital

Online Social Networks, MySpace - Free, Facebook - Free, Bebo - Free, Last.fm

Microsite, Ning.com - Free, Commissioned - £3k

Media, Video, Pre-event from bands, live streaming, Post-event edits, interviews and messages, Audio, Pre-event teasers, Possible live link up with local radio, Post event edits, Photo, Commissioned coverage, User coverage - Flikr/social sites

Viral

Promotion

Email & SMS - low cost up to £3k

Subscription from online presence

Media

Radio, XFM - Salford Quays, Rock FM, Century, GMR

Print, MEN, Salford Advertiser, Metro, Time Out, college/Uni papers

Ambient

Dressed Up Sandwich Boards

Guerilla, Street Art - huge chalk, Hijack public place, rent a crowd

Posters, Fly, paid for, On-site

Direct Mail

Target Audience

Manchester & Salford Catchment

10,000 Salford College Students

New Applicants to college

Affiliated Salford Uni list

Music Lovers

Core Demographic 16-30s

Brand Savvy - cutting edge taste

PR Hooks

Competitions

Battle of the bands

Vip tickets - Limo, champagne VIP treatment - can use with Radio for give aways

Design the set list

Meet the band etc.

Celebrity Involvement

Ting Tings - Salford

Elbow/Guy Garvey - Oldham

Starsailor - Wigan

The Courteeners - Manc

The Fall - Manc

Madchester/Indie Scene

Tie into alternative sector

Manga Exhibition - Urbis til late Sept

John Squire - Art Exhibition in Oldham til Sept 5th

Back to School timing - 6th Sept.

Student involvement in production

18 years since launch of first degree for Pop in UK by SC

Cause related event

Student involvement

Media

Music tech

Performing Arts

Multi-media

The Experience

Event

Sound, Quality

Visuals, VJ, Art link ins/Decoration

Peripherals, Performances off stage, SMS/MMS donations/competitions, Live feed photos on stage, product mix for sale at time

Services, Security, Toilets, Cloakroom, Staff

Pre-event

uncovering news/acts/facts

process of getting a ticket

BrandBuzz

Finding out about event

Post-event

Ability to get hold of event capital e.g. videos etc link up with others

Follow up contact via personal details collected

Feedback loop

Data capture

Feedback from attending - exit interviews, brand coverage, comments posted

Email tester for people interested in news for similar forthcoming events

Operational

Team sign off process

Briefing notes

spokespeople - Event and Charity

budget and timings

On-site presence and command structure during event

Ticket pricing